The iOS educational app provides interactive learning components to encourage children to embrace individuality.

Cologne, Germany, November 12, 2014 — Discover the magic of bombardier beetles in Little Luna – Big Talent, Bastei Entertainment’s newest addition to their portfolio of mobile applications. Designed for children ages 4 to 8, this delightful interactive story teaches children about the importance of embracing their own individuality.

The story of Little Luna begins with a lesson on a bombardier beetle’s special talent – tooting! While typically bombardier beetles use tooting as a defense mechanism in the wild, for Luna and her family it is a way to express themselves. Children will enjoy following along with Luna as she introduces each of her family members and the unique ways in which they utilize their talents.

Through fun mini games like practicing toot target-shooting with her dad, doing yoga with her mom, and matching musical melodies with her brothers, the story of Little Luna and her family encourages children to pursue their own special talents even if it sets them apart from others. Additionally, the app’s interactive activities promote concentration, musical expression, and coordination.

“Little Luna was designed not only to teach children about bombardier beetles, but also to allow children to embrace and cherish the qualities that make them unique,” says Sabrina Glodde, project manager for Bastei Entertainment. “With the help of our entire team, we were able to make an engaging app to celebrate children for the individuals they are.”

Features of Little Luna – Big Talent include:

•     Interactive storybook with games and more!
•     Simple navigation for a smooth-running interface.
•     Beautifully designed with delightful music to match.
•     Timer for parents to monitor a child’s screen time.
•     Designed for preschoolers and elementary school aged children.
•     Narration in English, Mandarin Chinese, and German.
•     No in-app purchases.

Little Luna – Big Talent is available for $2.99 in the iTunes App Store.

Video trailer: http://youtu.be/KRQrU_nCPqU

About Bastei Entertainment:
Founded in 2010, Bastei Entertainment is the digital department of parent company Bastei Lübbe AG, a leading German trade publisher home to famed authors David Baldacci, Dan Brown, Jeff Kinney, Ken Follett, Lesley Pearse and many more. Dedicated to the development of new innovative products and global digital entertainment, Bastei Entertainment’s in-house development team continuously creates unique multi-media content which translates the written world into digital works such as eBooks, mobile applications and other digitally enhanced products.

For additional information about Bastei Entertainment, please visit the company website at http://www.basteientertainment.com/.

Back in February, we blogged about how excited we were for Mobile App Europe, a new, app-exclusive weekend conference taking place in the heart of beautiful Potsdam. Now Mobile App Europe is less than one week away! The event will take place at the Dorint Hotel Sanssouci Potsdam from September 29 to October 1, 2014.

Appency is looking forward to attending and hearing what other experts in our field have to share, but we’re also proud to announce that our president, Aaron Watkins, will be speaking on the difference found marketing apps in Europe vs. the United States. With over ten years in the mobile industry and having worked with many European clients, Aaron brings his expertise to Potsdam to educate attendants about how to best take advantage of Europe’s attractive app market.

“The EU is a great place to launch an app—smaller countries mean smaller budgets are needed to achieve app rank, and they provide a good testing ground for apps before they attempt global reach,” Aaron says. His talk will cover some of these testing methods.

Beyond Aaron’s talk, some of Mobile App Europe’s keynote speakers include people from Google, AQuA, and Amazon Apps and Games. The conference offers six additional keynotes, 30 talks, and eight workshops. With conversations for app developers, managers, designers, and marketers, and testers, here are topics for discussion attendees can expect:

• Android vs. iOS Design: the Double Effort?!
• Phone Gap: How to Develop an App for All-Platforms
• Mobile Retargeting for App: Increase Revenue and win back Dormant App Users
• Apps without Borders: Making a Global App Network work for you
• Tackling Fragmentation in the App Industry

The final day of Mobile App Europe will be an all-day, hands-on tutorial session with Jonathan Kohl of Kohl Concepts, Inc. Jonathan will teach attendees how to create an overall great user experience, and vigorous discussion is more than welcome. This seasoned expert will show teams how to thoroughly integrate a mobile experience to replace the once-dominant web and PC user experience.

We hope you are as excited as we are. If you’d like to meet up during the conference, get in touch by leaving a comment, or email us at contactus@appency.com. If you’ve already started looking at registration, we’ve got you covered! Use the code “MobileApp” during registration for a discount rate.

Auf Wiedersehen! Wir sehen uns bei Mobile-App Europa!

(Goodbye! See you at Mobile App Europe!)

Get more apptastic details at the conference website, http://mobileappeurope.com/

Herzlich Willkommen in Berlin: A phrase mobile app managers, marketers, designers, developers, and enthusiasts will hear as they flock to Europe Mobile App Conference in Germany September 29th through October 1st.

Translation? Welcome to Berlin!

The event will be an all app-talk weekend extravaganza. Germany-based finance and IT consulting company, Díaz & Hilterscheid, will be hosting the conference for the first time. The workshops, keynotes, and networking will take place Dorint Hotel Sanssouci Potsdam in the heart of Germany’s capitol. Specifics on which mobile app community leaders and leading companies are still in the planning, so stay tuned.

Since there is still much to plan, Mobile App Europe invites app leaders with passion and wisdom to pass on to submit a speaking proposal. They also welcome ideas for keynotes and lectures. Proposals can be submitted on the conference website. The deadline for submissions is Friday, February 28th. Here’s what’s in store:

“During a series of lectures and keynotes with leading mobile app experts, you will learn about the different principles, models, strategies, methodologies, and best practices. Mobile App Europe will help you to make the world a better place with your perfect apps, ensuring happy customers.” – Díaz & Hilterscheid

Why are we excited for this at Appency?

Besides our crazy obsession with apps, the conference reflects the booming status of the app industry. As we’ve seen in the App Store, the market has become quite competitive, which is great! It gives app users more options and allows those gold-star ideas shine through the saturation. The Europe Mobile App Conference promises to give attendees the tools, networks, and inspiration for a competitive edge. If you’re still on the fence, here are some additional reasons to grab your passport and book your ticket:
• Learn what path the industry is moving towards
• Answer this question: What trends are currently trending?
• Capture the innovation and inspiration in the air
• Finally, a PR Agency’s favorite word – networking!

Sign up for the latest news on lectures, keynotes, and fun details on the conference website, Facebook, and Twitter. App leaders interested in presenting or pledging to sponsor may inquire within the same website. For now, notify your fellow app lovers and the start practicing your most commonly used German phrases in preparation for Europe Mobile App Conference 2014.

http://www.mobileappeurope.com/