Looking for a list of the categories and subcategories in iTunes? We were too – so we decided to list them in a blog post for future reference and to share it with you as well!

Last updated: 7/6/2017 for iOS 10/11 (Tabs will not be added until the release of iOS 11 in September, 2017)

Apps Tab

• Books
• Business
• Catalogs
• Education
• Entertainment
• Finance
• Food & Drink
• Games
• Health & Fitness
• Kids*
  • Kids – 5 and under
  • Kids – 6-8
  • Kids – 9-11
• Lifestyle
• Magazine & Newspaper
• Medical
• Music
• Navigation
• News
• Photo & Video
• Productivity
• Reference
• Shopping
• Social Networking
• Sports
• Travel
• Utilities
• Weather

*Selecting “Kids” and an age range does not use up your primary or secondary category, but it does submit your app for additional scrutiny which the app must pass before being listed in the Kids category.

Games Tab

• Games/Action
• Games/Adventure
• Games/Arcade
• Games/Board
• Games/Card
• Games/Casino
• Games/Dice
• Games/Educational
• Games/Family
• Games/Kids
• Games/Music
• Games/Puzzle
• Games/Racing
• Games/Role Playing
• Games/Simulation
• Games/Sports
• Games/Strategy
• Games/Trivia
• Games/Word

Stickers

Sticker apps for iMessenger have a unique category called “stickers”.  Stickers apps can have a stickers category, and a stickers subcategory.

• Animals & Nature
• Comics & Cartoons
• Eating & Drinking
• Emoji & Expressions
• Fashion
• Gaming
• Kids & Family
• Places & Objects