Back in February, we blogged about how excited we were for Mobile App Europe, a new, app-exclusive weekend conference taking place in the heart of beautiful Potsdam. Now Mobile App Europe is less than one week away! The event will take place at the Dorint Hotel Sanssouci Potsdam from September 29 to October 1, 2014.

Appency is looking forward to attending and hearing what other experts in our field have to share, but we’re also proud to announce that our president, Aaron Watkins, will be speaking on the difference found marketing apps in Europe vs. the United States. With over ten years in the mobile industry and having worked with many European clients, Aaron brings his expertise to Potsdam to educate attendants about how to best take advantage of Europe’s attractive app market.

“The EU is a great place to launch an app—smaller countries mean smaller budgets are needed to achieve app rank, and they provide a good testing ground for apps before they attempt global reach,” Aaron says. His talk will cover some of these testing methods.

Beyond Aaron’s talk, some of Mobile App Europe’s keynote speakers include people from Google, AQuA, and Amazon Apps and Games. The conference offers six additional keynotes, 30 talks, and eight workshops. With conversations for app developers, managers, designers, and marketers, and testers, here are topics for discussion attendees can expect:

• Android vs. iOS Design: the Double Effort?!
• Phone Gap: How to Develop an App for All-Platforms
• Mobile Retargeting for App: Increase Revenue and win back Dormant App Users
• Apps without Borders: Making a Global App Network work for you
• Tackling Fragmentation in the App Industry

The final day of Mobile App Europe will be an all-day, hands-on tutorial session with Jonathan Kohl of Kohl Concepts, Inc. Jonathan will teach attendees how to create an overall great user experience, and vigorous discussion is more than welcome. This seasoned expert will show teams how to thoroughly integrate a mobile experience to replace the once-dominant web and PC user experience.

We hope you are as excited as we are. If you’d like to meet up during the conference, get in touch by leaving a comment, or email us at contactus@appency.com. If you’ve already started looking at registration, we’ve got you covered! Use the code “MobileApp” during registration for a discount rate.

Auf Wiedersehen! Wir sehen uns bei Mobile-App Europa!

(Goodbye! See you at Mobile App Europe!)

Get more apptastic details at the conference website, http://mobileappeurope.com/