Learning Touch Reaches Out to the Hot New Mobile Demographic… 2 Year Olds

As technology finds its way into the hands of the young, developers find that their youngest users may also be their sharpest critics.

Boston, Mass, April 27th, 2010 – What happens when you give a toddler the hottest new piece of technology on the market? Learning Touch Software found out as their hit children’s iPad app “FirstWords: Animals” got a very public UI test by the preschool daughter of Laughing Squid blogger Todd Lappin.   While being filmed for a home movie, this tiny tech savvy toddler explored the app on her father’s new iPad. The resulting video, posted on YouTube has generated close to 950,000 views and the 2 ½ year old’s comments have led Learning Touch to update their app to address her concerns.

“We love getting feedback from little kids and their parents,” said Andrew Shalit of Learning Touch Software “We say that our software is ‘toddler tested and approved’ and we mean it.  We’re just not used to getting the feedback in front of 950,000 other people.  It’s a little embarrassing, especially because the criticisms were absolutely correct. We’re happy to get the update out.”

The newest version of the FirstWords: Animals is now available in the iTunes App Store where it can be downloaded for free by current users such as the little Miss Lappin. “She’s excited to try out the new games,” said her father Todd, “the customer service of Learning Touch has been excellent and they have been very responsive.”

Miss Lappin may be the most famous two year old iPad user on the Internet, but she’s far from the only one.  The Learning Touch page on YouTube includes over a dozen videos made by proud parents showing their young children learning to spell using FirstWords: Animals on iPhones, iPod Touches, and now iPads.

FirstWords: Animals has been the #1 paid educational game for the iPad for 22 days in the two months since the iPad was released.  It has never fallen below #3. The iPhone version of the application has been among the top 20 paid educational games almost continuously since it was launched in October 2008.  All told over half a million copies of Learning Touch apps have been downloaded from the iTunes App Store.

The FirstWords line of apps runs on the iPhone, iPod Touch and iPad.  It includes separate apps for animals and vehicles, and a Deluxe version which includes almost 150 words in several categories.  FirstWords is also available in French.  A Spanish edition is under development, and a phonics-based version is planned for future release.  For more information visit learningtouch.com, or search for “Learning Touch” in the iTunes App Store.

About Learning Touch

Learning Touch was founded in 2008 with the goal of creating iPhone games for toddlers that are both entertaining and educational. Since the release of their first app, “FirstWords: Animals” in October of 2008 they have released 10 additional titles. “FirstWords: Animals” is currently featured by Apple as a premier app for the iPad system. Learning Touch continues to improve their apps through user feedback driven updates and has many more additional exciting apps planned for the future.