January 19, 2010
By aaronwatkins

2010 started off with a bang!   The good news for all of us – Apple announced that over 3 Billion apps have been downloaded since the app store launched.  The bad news is that there are a TON of apps in the store now, close to 150,000 apps at this point.

A break-out of the 20 categories by number of apps:

  1. Games  26,580 18%
  2. Entertainment  21,267 14.4%
  3. Books  21,000 14.2%
  4. Education  9,469 6.4%
  5. Travel  9,315 6.3%
  6. Utilities  8,996 6.1%
  7. Lifestyle  8,645 5.9%
  8. Reference  5,712 3.9%
  9. Sports  5,494 3.7%
  10. Music  4,944 3.3%
  11. News  3,638 2.5%
  12. Productivity  3,488 2.4%
  13. Navigation  3,407 2.3%
  14. Business  3,285 2.2%
  15. Health & Fitness  3,030 2.1%
  16. Social Networks  2,548 1.7%
  17. Photography  2,425 1.6%
  18. Finance  2,013 1,4%
  19. Medical  1,804 1.2%
  20. Weather  622 0.4%

(Source: Mobclix)

The moral of the story is that you need to market your app if you want customers.  Appency is here to help.  We will work with your budget to get you noticed.

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Email us any time – info@appency.com



  1. Interesting numbers there. If you combine games & entertainment together, that’s 5X more games&entertainment than any other app category excluding books.

    This makes me as a developer want to stay clear of games to be more competitive…

    Comment by Ray Wenderlich — January 20, 2010 @ 4:25 pm

  2. Yes… but keep in mind… you also have to take into consideration the total volume of apps downloaded. While there are a ton of book apps… very few get tons of traffic while games get many more downloads and have sub-categories to help them get noticed more.

    Comment by aaronwatkins — January 20, 2010 @ 5:39 pm

  3. That means People use iphone to gaming and entreatment more than business purpose. Hope more business people switch from Blackberry to iphone…

    Comment by Brian — January 22, 2010 @ 12:57 am

  4. You can find more app stats at http://www.appexplorer.com/stats/
    (try clicking on the various options). It’s a great app search site, too.

    Comment by RichR — January 23, 2010 @ 8:40 am

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