As many of you already know, Apple and AT&T will finally have MMS capabilities for the iPhone this Friday, September 25th (Announced on their Facebook page here).
While many iPhone developers may let this come and go without a second thought – my clients – and other smart developers will be taking this opportunity to implement a strategic price drop
Whats the connection? Traffic. Every time there is a major new update for the iPhone, a significant jump in traffic is seen in the iTunes app store. Many of the consumers who are coming to get their update, will also take a few minutes to browse around the store (even if its harder to do then it use to be) and will choose a few new apps to try out. Typically developers do not have good advanced notice of when an update will be – there is alot of buzz but when it finally happens everyone is scrambling to adjust their marketing accordingly.
Users who may have been looking at your app before but not wanting to pay full price may take notice of your app and finally take the plunge. There are also a number of sites like 148apps, AppShopper, and FreeAppAlert (if you are dropping from paid to free) that track price drops in apps, alerting a waiting public to sales they can take advantage of. All of this translates into free eyeballs… and more downloads for the in-the-know developer.
Knowing ahead of time also allows you to get a media buy in place, however with only 48 hours before the event, I’m afraid it would be hard to get your ad and buy together in time. Besides… my clients already got the good spots 🙂