Smash Your FoodSeattle, Washington – This Thanksgiving, Smash Your Food becomes a staple at the dinner table. Combining the entertainment of an after dinner food fight with nutrition education resulting in a revolutionary iPhone app the whole family will enjoy. In an ongoing effort to bring awareness and action to the issue of childhood obesity, Smash Your Food incorporates our holiday favorites into a fridge packed full of messy surprises.

“We know that kids and adults tend to overeat during the holidays, starting at Thanksgiving. After playing with the foods in the new Thanksgiving fridge, we’re hoping that kids will think twice about over-filling their plates. Most importantly, we want them to learn about healthy alternatives for the foods they often over indulge in.” adds Marta De Wulf, Nutritionist and Co-Founder of Food N’ Me.

The app provides players with collections of fridges ranging from Messy Breakfast to Sweet Surprises and 10 others including the latest Thanksgiving feast where a wide variety of foods are waiting to be smashed. Choose from a surprise turkey cake, an entire stuffed bird or to a full Thanksgiving Day meal, then watch as shocking amounts of sugar, salt and oil are revealed! The personalized, educational component flows easily, allowing players to compare these foods to their allowances. Smash Your Food is full of in game achievements, tips and challenges to help educate children on the importance of eating healthy while providing players with endless entertainment.

Key Features:
* Pick and choose from a range of fridges & look for the latest holiday fridge
* Creative nutrition tips after every smash
* Earn achievements, accept healthy challenges and unlock new fridges packed with foods
* High definition video & vivid sound effects
* Crazy Food! for even messier splats
* Personalized nutrition tips and advice emailed to parents as children play and learn
* A compelling, fun way for children to get important health information, and – there’s no mess to clean up

Device Requirements:
* Compatible with iPad
* Requires iOS 5.0 or later
* 35.4 MB

Pricing and Availability:
Smash Your Food 1.1 is Free and available worldwide exclusively through the App Store in the Education category.

Smash Your Food 1.1
Download From iTunes
Media Assets

Food N’ Me was created for families interested in helping to guide their children toward a healthier future. Food N’ Me informs and engages families through personalized games, healthy apps, practical tools and positive feedback. Food N’ Me is based on the children nutrition program Marta De Wulf taught to thousands of elementary school students. Copyright (C) 2012 Food N’ Me. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

 


IMGAMarseille, France – The 9th International Mobile Gaming Awards (IMGA) opens for entries today! Developers and studios across the world are invited to submit their games for these prestigious awards. Since 2004, the IMGA has become the most prestigious international competition for mobile games. For the past 8 years, the competition awarded the most talented game developers for the most innovative mobile games, whether they are made for iPhone, Android, Windows, Blackberry, Bada, HTML5 or feature phones; whether they are made by a top 10 developer or a start-up studio; whether the developers came from Spain or Singapore, Malaysia or Mexico, Brazil or Belgium.

This year marks a big step for the 9th IMGA as a few significant changes are made to enhance the quality of the entries:
* No categories will be defined for the entries; participants will instead specify their own category
* The Judges’ Honorable Mention will replace the Operator’s Choice Award
* 6 additional prizes will be determined by the jury
* The denomination of these prizes will be announced at the same time as the nominations on January 24, 2013
* Platinum-level sponsor Pro Sieben Sat 1 will award one million Euro in media exposure to the winners

Since 2004, the IMGA Awards Ceremony has been held at the Mobile World Congress in Barcelona. However, the exact location of the 9th IMGA has not been confirmed yet.

The IMGA Summit
Traditionally, the Awards are held in conjunction with the one day IMGA Summit consisting of a keynote, panels of leading experts in mobile games and pitching sessions. The Summit and Awards are traditionally attended by leaders in the mobile gaming industry as well as top international developers and studios.

The 9th IMGA Timeline
* October 4, 2012 – Call for entries
* January 14, 2013 – Entries closed
* January 25, 2013 – Nominees announced
* February 28, 2013 – Awards Ceremony, winners announced (TBC)

As of today, developers can submit their game online at www.imgawards.com and compete in an international arena with top studios and individual developers from all over the world. Games must have been published after January 1, 2012, or currently be in development.

International Mobile Gaming Awards

Since 2004, the IMGA has become the most prestigious international competition for mobile games. Copyright (C) 2012 International Mobile Gaming Awards. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

 


Happymagenta, an experienced app developer, makes its foray into adventure gaming with the release of Pilot’s Path, a helicopter simulator where players take on the role of an ex-US Air Force helicopter pilot who is forced to enter the criminal underworld

Minsk, Belarus — After disobeying orders from his commanding officers, an ace pilot faces a dishonorable discharge and finds the only way to return to the skies is by going underground. By performing services for criminal kingpins, the pilot must rebuild his reputation in order to once again retake the skies.

In Pilot’s Path, the player will be able to explore 50 islands over two vast locations. Additionally, each map is randomly generated, so every new game is a unique experience. Beautifully rendered picture cut scenes and detailed character design create an engrossing world, and the joystick controls are intuitive and unobtrusive so the player is never pulled out of the experience. The player will be able to perform plenty of missions and search exotic locations for goods to make extra money. The player’s helicopter is also fully upgradeable through the mechanic shop. Using coins earned from missions, exploration, or in-game purchase, the player can improve hull integrity, fuel and cargo capacity, maximum altitude, speed, and radar capabilities.

The game was built from the ground up to turn your iPad, iPhone or iPod Touch into a gaming console. As such, the game is meant to be best enjoyed by playing it on a big screen while using another iOS device as a remote controller. It is maximized for retina displays, iPhone 5 and full HD displays out of the box and can also be experienced on a TV or projector (HDMI, VGA, RCA cables, and AirPlay supported)

Players will be able to fly their way to glory today for $0.99 from the App Store.

For more information, please see the media kit located here:https://www.dropbox.com/sh/l0zxbqa8p6cmhp5/bxwyqfKaoA

To download the app, please click here: http://itunes.apple.com/us/app/pilots-path/id537251466?ls=1&mt=8

Follow Happymagenta on Facebook and Twitter for more information about Pilot’s Path and other releases.

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San Francisco, CA — Welcome to the Magic Forest, a place filled with adorable creatures and fairies, magnificent groves of trees, and enchanting snowy plains, and more. Though things may seem peaceful, the creatures of the forest are unable to get to their homes due to glass blocks, jello, and other items blocking their way. It’s up to you to tap the blocks out of existence so the cuddly little animals can get to their nests.

Magic Forest, the latest game from app developer Alfa Production LLC, is a physics-based puzzle game where players will use critical thinking skills to determine how they can help the creatures of the Magic Forest get to their homes safely. Along the way, players will have the opportunity to collect candies, jewels, and coins to increase their score. With 80 challenging stages across 5 unique levels, both adults and kids will find themselves occupied with this brainy puzzler. The game also has an original, imaginative art design and tons of beautiful, inspired backgrounds that set it apart from others in its class.

“The puzzles are definitely a bit of a challenge,” says Alfa Production General Manager Andrey Dmitrichev, “but I think it will be a great way for younger players to develop their logical thinking skills and for adults to keep their mind sharp. Ultimately, I hope for players of all ages to find something they can like about this game.”

The game, available now on the App Store, is compatible across all iOS devices, and requires iOS 4.3 or later. It is free to download, but requires an upgrade for all 80 levels of the game.

Download Magic Forest for the iPhone:http://bit.ly/QKRRao
Download Magic Forest HD for the iPad: http://bit.ly/PVZDSt
Game Trailer: http://bit.ly/SITyew

About Alfa Production, LLC:

Based in San Francisco, Alfa Production LLC is a developer and publisher of quality gaming and entertainment apps. Viewed as professionals in the business, Alfa Production LLC was actively engaged in web development, web design and SEO since 2004. In 2011 the company shifted their main expertise to the world of mobile app creation and publishing. With over 50 apps to their name, Alfa Production strives to deliver the best, most up-to-date and innovative apps on the App Store, Google Play and Amazon.

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Nashville, Tennessee – To proactively address the growing bullying epidemic in the U.S., HealthTeacher, the interactive leader in youth health, has created Awesome Upstander!, a fun mobile game that teaches kids how to stand up to bullies in a safe and positive way.

“Awesome Upstander! offers a highly entertaining play experience for kids while teaching them they have the power to diminish bullying by banning together as upstanders.”

Dr. Susan Lipkins, child psychologist and leading expert in the development of Awesome Upstander!, believes playing this game can set the standards for teaching elementary-aged kids how to be an upstander, a person who knows how to intervene in a bully situation in a safe and positive manner. The game reinforces the concept of respecting and protecting others. Learning these skills during the elementary years will diminish the severity and frequency of bullying during the middle school years when it is at its peak.

“This game is perfectly placed in terms of the child’s social and emotional development,” Dr. Susan Lipkins said. “It teaches kids, in a meaningful way, how to make a difference. This is the first game that reinforces pro-social behavior in an age-appropriate way.”

Bullying most often occurs where adult supervision is low or absent: schoolyards, cafeterias, bathrooms, hallways, and stairwells. According to the U.S. Department of Justice’s “Bullying in Schools” report, only 10 to 20 percent of non-involved students provide any real help when another student is victimized.

“Awesome Upstander! is evidence that we can make learning about the serious issue of bullying both educational and highly entertaining,” said Scott McQuigg, CEO of HealthTeacher. “HealthTeacher is harnessing the power of interactive devices and gaming to address the important physical, social and emotional health issues affecting our kids.”

Filled with challenges, levels, hidden objects and fun sound effects, Awesome Upstander! is designed to engage kids just like other popular interactive games while promoting social good. At the Awesome Upstander! website, teachers can download supporting material for their classroom, and parents can download resources for teaching their kids about upstanding at home.

“Awesome Upstander! offers a highly entertaining play experience for kids while teaching them they have the power to diminish bullying by banning together as upstanders,” said John Herbold, VP Product of HealthTeacher. “Kids tell us Awesome Upstander! is fun to play, and parents say it gives them peace of mind knowing their children are learning how to deal with an issue affecting the emotional and physical safety of their kids.”

Device Requirements:
* Compatible with iPad
* Requires iOS 4.2 or later
* 37.6 MB

Pricing and Availability:
Awesome Upstander! can be purchased in the Apple App Store in the Games cateogry or Google Play for $.99 (USD), or played online.

Health Teacher
Awesome Upstander!
Purchase and Download (iPad)
Purchase and Download (Google Play))
Screenshot
App Icon

HealthTeacher is the interactive leader in youth health, creating games, apps, and educational resources to make health awesome for kids. HealthTeacher’s research-based products are designed to get kids moving and to develop healthy behaviors that last a lifetime. Reaching over 6 million kids through its fast-growing network of 11,000 schools, HealthTeacher’s interactive products are used by teachers, parents, and kids to address important youth health issues, including physical activity, nutrition, and social and emotional well-being. Copyright (C) 2012 HealthTeacher. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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alchemize 40

I like to call this Stunt Marketing/PR at it’s best.  Schiau Studios, the creators of Alchemize, an iPhone game – have caused quite a stir in the iPhone App blogosphere.  Tired of all the complaints that their game was priced too high at $2.99, Schiau Studios went and (brilliantly) did the unmentionable – they RAISED the price of their game to $39.99! While only a temporary price increase, the drastic change made a point and got a ridiculous amount of press.  The price of a game in the iTunes store is still considerably cheaper than buying a console game.  But the best part of this stunt – free publicity!  People (including you after reading this) now know about the game, Alchemize.  And the more people who know about the game, the more people will check it out and possibly purchase it.

At Appency, we’re in the business of marketing iPhone apps, and publicity is one of the services that we offer.  People often ask, what kind of publicity can you bring to a new app?  My definition, anything that gets people to take notice and/or talk about your product. As long as they are talking, you are building brand awareness.  In most cases, a press release and pitching to journalists/bloggers can be a great first step to getting people’s attention.  It helps if you have an angle – first game of its kind, new use of technology, great game play, or in Schiau Studios case, most expensive iPhone game ever!!

Before you take action, we recommend you take a good look at your app. What’s your angle?  Why did you make this app in the first place? Do you have competition in the marketplace?  If yes, why should people download your app versus the competitor’s? Is it priced fairly?  Does it have a good user experience?  Check any current reviews and make any necessary tweaks. When you’re ready to make a big noise, make sure your product can stand the heat!

Kudos to Schiau Studios!  Nicely done.


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