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	<title>Appency - Mobile Application PR &#38; Marketing &#187; annas apps</title>
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		<title>Anna&#8217;s App Fridays: The Doctor&#8217;s Little Black.. iPhone</title>
		<link>http://theappencypress.com/2009/10/16/thedoctorslittleblackiphone/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://theappencypress.com/2009/10/16/thedoctorslittleblackiphone/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 17:06:53 +0000</pubDate>
		<dc:creator>AnnaT</dc:creator>
				<category><![CDATA[Annas App Friday]]></category>
		<category><![CDATA[annas apps]]></category>
		<category><![CDATA[app reviews]]></category>
		<category><![CDATA[Branded Apps]]></category>
		<category><![CDATA[medical apps]]></category>

		<guid isPermaLink="false">http://theappencypress.com/?p=250</guid>
		<description><![CDATA[I&#8217;ve been a slave to the medical industry for over 5 years now. I&#8217;ve worked for the top gastroenterologists, cardiologists, psychiatrists, and a variety of surgeons. I&#8217;ve even dated one. And what have I learned? They REQUIRE efficiency and what is more efficient than having all of your needs at your fingertips. &#160;The doctor&#8217;s bag, [...]]]></description>
			<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http://theappencypress.com/2009/10/16/thedoctorslittleblackiphone/&amp;layout=standard&amp;show_faces=1&amp;width=450&amp;action=like&amp;colorscheme=light&amp;font=" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:25px"></iframe><p><span style="font-family: Arial"><span style="font-size: small"><img class="alignleft size-full wp-image-279" title="annapic" alt="annapic" width="144" height="187" src="http://theappencypress.com/wp-content/uploads/2009/10/annapic1.jpg" />I&rsquo;ve been a slave to the medical industry for over 5 years now. I&rsquo;ve worked for the top gastroenterologists, cardiologists, psychiatrists, and a variety of surgeons. I&rsquo;ve even dated one. And what have I learned? They REQUIRE efficiency and what is more efficient than having all of your needs at your fingertips. </span></span></p>
<p style="margin-left: 0pt; margin-right: 0pt"><span style="font-family: Arial"><span style="font-size: small">&nbsp;The doctor&rsquo;s bag, once a briefcase full of gadgets for on the go, has transformed into one device that fits into the palm of your hand and can be carried in your pocket. The iWorld has allowed for Medicine to go Mobile. </span></span></p>
<p style="margin-left: 0pt; margin-right: 0pt"><span style="font-family: Arial"><span style="font-size: small">&nbsp;So what are docs loading onto their iPhones? Let&rsquo;s start with the essentials:</span></span></p>
<ol>
<li><span style="font-family: Arial"><span style="font-size: small">&nbsp;</span></span><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=281935788&amp;mt=8"><span style="font-family: Arial">Epocrates</span></a></span></span><span style="font-family: Arial"><span style="font-size: small">. A free medical app that features many useful on-the-go references for physicians who are on-call, away from a computer, or simply in need of immediate information. This app features a search option that allows your doctor to look up labs, conditions and medications. It even provides images of diseases and allows for docs to quickly search for medication interactions. This is not to say that any Old Joe should download this app and self-medicate. No, you need to know you&rsquo;re profession in order to make use of this app. It&rsquo;s a reference for trained physicians, not a &ldquo;How to Be a Doctor for Dummies&rdquo; manual.</span> </span></li>
</ol>
<p><span style="font-family: Arial">&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp; </span><a href="itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=281935788&amp;mt=8#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><span style="font-family: Arial"><img class="aligncenter size-medium wp-image-284" title="Epocrates" alt="Epocrates" width="209" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/Epocrates-209x300.jpg" /></span></a><a href="itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=295076329&amp;mt=8#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><span style="font-family: Arial"><img class="aligncenter size-medium wp-image-288" title="WebMD" alt="WebMD" width="209" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/WebMD-209x300.jpg" /></span></a></p>
<ol>
<li><span style="font-family: Arial"><span style="font-size: small">Another favorite is </span></span><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=295076329&amp;mt=8"><span style="font-family: Arial">WebMD Mobile</span></a></span><span style="font-family: Arial"><span style="font-size: small">. This application has excellent graphics and allows physicians to search symptoms and treatments. (Yes&#8230; even Doctors use WebMD!) </span></span></span></li>
<li><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321367289&amp;mt=8"><span style="font-family: Arial">Medscape</span></a></span></span><span style="font-family: Arial"><span style="font-size: small"> (from WebMD) is a sister app that is just for looking up medications and their interactions. This app is similar to the feature already available in Epocrates.</span> </span></li>
<li><span style="font-family: Arial"><span style="font-size: small">A slightly difference type of app is </span></span><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=299470331&amp;mt=8"><span style="font-family: Arial">MedCalc</span></a></span></span><span style="font-family: Arial"><span style="font-size: small">, which gives docs quick and easy access to medical formulas.</span> </span></li>
</ol>
<p><span style="font-family: Arial">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><a href="itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321367289&amp;mt=8#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><span style="font-family: Arial"><img class="aligncenter size-medium wp-image-286" title="MedScape" alt="MedScape" width="201" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/MedScape-201x300.jpg" /></span></a><a href="itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=299470331&amp;mt=8#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><span style="font-family: Arial"><img class="aligncenter size-medium wp-image-285" title="MedCalc" alt="MedCalc" width="209" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/MedCalc-209x300.jpg" /></span></a></p>
<ol>
<li><span style="font-family: Arial"><span style="font-size: small">Even more exciting are applications like </span></span><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=302920636&amp;mt=8"><span style="font-family: Arial">AllScripts Remote</span></a></span><span style="font-family: Arial"><span style="font-size: small"> which allow docs to log in to their professional schedules and electronic medical records in order to reference patients on the go, for instance, if they are on call and need to step out from dinner to take a patient emergency call. </span></span></span></li>
<li><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a href="http://bit.ly/3C1NjY"><span style="font-family: Arial">PubMed On Tap</span></a></span></span><span style="font-family: Arial"><span style="font-size: small"> (which also has a free Lite version) allows the educated physician to delve deeper into the realm of science and search medical journal publications to gain new scientific knowledge (and hopefully gain new insight on the not-so-common conditions)</span></span></li>
</ol>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=302920636&amp;mt=8"><span style="font-family: Arial">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img class="aligncenter size-medium wp-image-283" title="AllScriptsRemote" alt="AllScriptsRemote" width="199" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/AllScriptsRemote-199x300.jpg" /></span></a><a href="http://bit.ly/3C1NjY"><span style="font-family: Arial"><img class="aligncenter size-medium wp-image-287" title="PubMed" alt="PubMed" width="201" height="300" src="http://theappencypress.com/wp-content/uploads/2009/10/PubMed-201x300.jpg" /></span></a><span style="font-family: Arial"> &nbsp;</span></p>
<p style="margin-left: 0pt; margin-right: 0pt"><span style="font-family: Arial"><span style="font-size: small">&nbsp;So what does the mobile medicine market mean for physicians? Easier access to the information they need right on hand. It allows for more quick, efficient decision making and ultimately better care for you. </span></span></p>
<p style="margin-left: 0pt; margin-right: 0pt"><span style="font-family: Arial"><span style="font-size: small">&nbsp;Medical apps will definitely allow for more effective medical care because lets face it, most docs have ditched their pagers and subscribed to the iWorld&hellip; but even with faster tools for medical care, I doubt you will be waiting any less time in the waiting room for your physician. If anything, they&rsquo;ll use the extra time to catch up on </span></span><span style="font-family: 'Times New Roman'"><span style="font-size: small"><a target="_blank" href="http://sports.espn.go.com/espn/sportscenter/index"><span style="font-family: Arial">SportsCenter</span></a><span style="font-family: Arial"> or </span><a target="_blank" href="http://www.npr.org/"><span style="font-family: Arial">NPR</span></a></span><span style="font-family: Arial"><span style="font-size: small"> while they finish their lunch.</span></span></span></p>
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		<title>Making Apps for Kids &#8211; From a Mom&#8217;s Point of View</title>
		<link>http://theappencypress.com/2009/10/06/making-apps-for-kids-from-a-moms-point-of-view/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://theappencypress.com/2009/10/06/making-apps-for-kids-from-a-moms-point-of-view/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:59:32 +0000</pubDate>
		<dc:creator>AnnaT</dc:creator>
				<category><![CDATA[Annas App Friday]]></category>
		<category><![CDATA[annas apps]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[kids]]></category>

		<guid isPermaLink="false">http://theappencypress.com/?p=184</guid>
		<description><![CDATA[&#160; Like any good mom I wish I had a million hours a day (and the patience) to read, play and teach my toddler all day long. Unfortunately, in this fast-paced day and age these moments are few and far between. Before work I need to get ready, after work we have errands to run [...]]]></description>
			<content:encoded><![CDATA[<iframe src="http://www.facebook.com/plugins/like.php?href=http://theappencypress.com/2009/10/06/making-apps-for-kids-from-a-moms-point-of-view/&amp;layout=standard&amp;show_faces=1&amp;width=450&amp;action=like&amp;colorscheme=light&amp;font=" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:25px"></iframe><p><img width="124" height="166" src="http://theappencypress.com/wp-content/uploads/2009/10/annapic.jpg" alt="annapic" title="annapic" class="alignleft size-full wp-image-188" />&nbsp; Like any good mom I wish I had a million hours a day (and the patience) to read, play and teach my toddler all day long. Unfortunately, in this fast-paced day and age these moments are few and far between. Before work I need to get ready, after work we have errands to run and so on and so forth. Sometimes I just need to be able to drive the car without him being frustrated at having nothing to do. I could just get him one of those portable DVD players and glue him to that everywhere we go, but like all of us parents know, children shouldn&rsquo;t watch more than an hour of TV on average everyday&hellip; according to our pediatrician and I try to set that limit even lower. However, I am only a human being and every time he cries or wants to run around in Target and it&rsquo;s just us alone I can&rsquo;t give in and play with him until he is satiated. If I did that, we would never make it home in time to cook dinner, eat, take a bath, read bed time stories AND be in bed by 9PM. <a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D313094173%2526mt%253D8%2526uo%253D6%2526partnerId%253D30" target="_blank"><img width="300" height="202" src="http://theappencypress.com/wp-content/uploads/2009/10/5Monkeys-300x202.jpg" alt="5Monkeys" title="5Monkeys" class="alignright size-medium wp-image-191" /></a>&nbsp;&nbsp; &nbsp; A year ago when I got my iPhone my son, being the Curious George that he is, wanted to see what mommy does on it. At first we showed him some of the games I played, but then I had the brilliant idea to search for kids games and I found a whole bunch! Many of them were a disappointment, a waste of time and money. I don&rsquo;t need a video-game addicted 3 year old. But a very few were fun and educational for him. &nbsp;&nbsp;&nbsp; What does a mom want for her toddler to play with on her iPhone? For starters, nothing violent. I know that should be common sense, but that&rsquo;s not so common these days. The colors have to be bright and attractive. The characters have to vary. The music should be fun and familiar (my son loves his &ldquo;<a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D313094173%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">5 Little Monkeys</a>&rdquo; game and the <a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D303076295%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">&ldquo;Wheels on the Bus&rdquo;</a>). Don&rsquo;t be cheap and use a man&rsquo;s monotone voice to help him learn to count numbers, as one application so pathetically did. Please make it a little bit more interesting than just opening the doors of a barn to find a new animal inside (no, offense <a href="http://linktoapp.com/peekaboo+barn" target="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D300590611%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">PeekaBoo Barn</a>, my son loves you, but I think you&rsquo;re a waste of time). Teach them about letters, numbers and spelling! Allow them to draw or play the keys on a keyboard or another instrument. Teach them fun fact about the things little kids are already interested in: fire trucks, animals, etc. And reward them when they solve puzzles correctly. My son loves it when he completes a puzzle and the game tells him &ldquo;Awesome&rdquo; or, as one game brilliantly did, rewards him with stickers that he can paste in a <a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D309956752%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">mobile sticker book</a>. &nbsp;&nbsp;&nbsp; Let me tell you, as addicted as I am to my iPhone (and I can barely put it down), more than 60% of my applications are tailored towards educating and entertaining my child (of course I limit his use here as well). In addition, we use my iPhone to play soothing bedtime music before he goes to bed. <a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D303076295%2526mt%253D8%2526uo%253D6%2526partnerId%253D30" target="_blank"><img width="300" height="202" src="http://theappencypress.com/wp-content/uploads/2009/10/WheelsBus-300x202.jpg" alt="WheelsBus" title="WheelsBus" class="alignright size-medium wp-image-192" /></a> So where do you find iPhone savvy moms like me?&nbsp;I&nbsp;spend most of my online time at <a href="http://www.facebook.com" target="_blank">Facebook</a>, talking with friends and shareing updates about my son. I&nbsp;get tips from <a href="http://www.babycenter.com" target="_blank">BabyCenter.com</a>, find kid-friendly events and resources at <a href="http://www.gocitykids.com" target="_blank">GoCityKids.com</a> and chatting with other moms like me <a href="http://www.circleofmoms.com" target="_blank">CircleOfMoms.com</a>. When choosing apps for my son, I&nbsp;rely heavily on reccomendations from other moms&nbsp;&nbsp;</p>
<p><em>Anna is a working single mom. Born in Kiev, Ukraine she immigrated to the U.S. at the age of 4. She speaks Russian fluently and does her very best to make sure that her little boy will do the same. Anna attended UCLA and graduated with a degree in Psychology. She is currently working as a surgery coordinator in San Francisco.</em>&nbsp;&nbsp;</p>
<p>**Editors Note**&nbsp;I myself have children, but one is an 8 month old little girl, and the other is a 7 year old boy. Both play with my iPhone. The baby loves to play wtih &quot;<a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D322337049%2526mt%253D8%2526uo%253D6%2526partnerId%253D30" target="_blank">PhonyPhone</a>&quot; from BabyCenter, and my son loves <a href="http://click.linksynergy.com/fs-bin/stat?id=4Kg*5lIpqGc&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D293798654%2526mt%253D8%2526uo%253D6%2526partnerId%253D30" target="_blank">iShoot</a> &#8211; which, while it does involve tanks blowing each other up, does not portray any gore or life-like violence.</p>
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