The most trusted name in password management unveils newly updated iOS and Android apps with enhanced features to keep personal data organized and secure.

Los Gatos, CA, November 13, 2014 — In recent months, news of data breaches with millions of passwords compromised, photos leaked, or financial data stolen have been all too common. Today online security is a top priority, but finding a simple and secure way to keep personal data safe isn’t always easy. Now it is with the newly updated SplashID apps for iOS and Android.

For over 12 years, SplashData’s SplashID has provided a seamless way to store and lock the confidential information of over 1 million users with smartphone and tablet apps, Mac and Windows desktop applications, and web access. Now with SplashID’s latest upgrade to version 8, the SplashData team has added additional security measures and convenient features to ensure SplashID users have access to their personal digital wallet whenever and wherever they are.

While individuals can always resort to keeping usernames, passwords and account numbers on a piece of paper hidden in their desk or on an Excel™ file saved to their computer, it’s easy for passwords to be forgotten, files to be erased, and hard copies of documents to be lost. With SplashID, data is quickly and easily accessible, private and customizable, but—most importantly—secure.

With the new version, SplashID is available as a free app for the first time. To use SplashID with multiple devices or browsers requires an easy upgrade to SplashID Pro.

“Now more than ever, people need simple and effective ways of keeping their personal information private and secure,” said Morgan Slain, SplashData’s CEO. “With version 8, we are excited to make SplashID’s combination of security and convenience free for a new generation of users and at the same time bring powerful new features to our advanced users with SplashID Pro.”

SplashID 8 offers a unique combination of features and benefits:

  • Access: Only SplashID provides free, native, secure apps for iOS, Android, Mac, Windows, and the web, plus a browser plugin for Chrome. Version 8 updates for SplashID’s native apps on Windows Phone, BlackBerry, other browsers, and USB drives are coming soon.
  • Choice of sync and storage: Users decide how to store and sync their records with convenient cloud sync, local network Wi-Fi sync, or on-device storage.
  • Touch ID login for iOS.
  • Customizable record types and categories keep information organized.
  • Photo capture feature quickly and easily stores credit card information.
  • File attachments: Upload photos, documents, and add notes to any record for reference.
  • Protection features include 256-bit encryption and 2-factor authentication.
  • Secure sharing: Safely share records with other SplashID users or even those who don’t use SplashID.
  • Automatic SplashID Backup service to ensure data never gets lost.
  • Security dashboard provides usage statistics and tools to monitor and fix weak, reused, and old passwords.
  • Web autofill saves typing in usernames, passwords, addresses, and credit card numbers and delivers the correct address from the secure data vault every time to prevent phishing.
  • Refer a friend to SplashID and both parties receive a 25% discount on a SplashID Pro subscription.

SplashID is available now for free on the iTunes App Store and Google Play. For access across multiple devices (for example, iOS and Mac) and additional services like sync and automated backup, upgrade to SplashID Pro for $1.99 per month or $19.99 per year.

About SplashData and SplashID
SplashData (http://www.splashdata.com) has been a leading provider of security applications and services for over 12 years. The company’s secure password and record management solution SplashID has over 1 million individual users worldwide as well as hundreds of business and enterprise clients. SplashData was founded in 2000 and is based in Los Gatos, CA. https://splashid.com/

The top-rated meal-planning app gets a fresh look and joins the Android platform just in time for the holiday season.

Garner, NC, November 3, 2014 — Butterball is proud to announce the release of its newly redesigned meal-planning app, Butterball Cookbook Plus, now for iOS and Android users. Previously only accessible on iOS devices, Butterball has completely transformed the look and feel of its top-rated cooking app to give Turketarians everywhere easy access to hundreds of recipes, tools and tips to make cooking a complete Thanksgiving feast, or a weeknight family meal, a breeze.

In addition to recipes for main dishes, salads, sides and desserts, the new Butterball Cookbook Plus app is an ideal kitchen companion. The app provides Turketarians with cooking tools like conversion charts and substitution lists; how-to videos including ones on how-to choose the right turkey, how-to roast it and carve it; and Butterball’s helpful cooking calculator to find out just how long it takes to thaw and cook that Thanksgiving Day turkey. Additionally, the new Butterball Cookbook Plus app features nutritional information and promotional offers from Butterball and its valued partners.

“Butterball consistently searches for ways to meet consumers where they are – and that means providing relevant information to an increasingly mobile society,” said Kimberley Metts, manager of consumer promotions for Butterball, LLC. “The redesigned Butterball app now allows consumers who use a variety of different operating systems to take advantage of our turkey expertise no matter what device they use.”

Features of Butterball Cookbook Plus include:

  • Hundreds of recipes: Recipes and tips for appetizers, salads, entrees and desserts are all in one place—ready for weeknight family dinners or Thanksgiving feasts.
  • Easy organization: Sort by ingredient, theme, product and more. Bookmark favorites for quick and easy access.
  • Simple sharing: Send recipes through Facebook and Twitter, or email recipes to friends, family and fellow turkey lovers.
  • Personalization: Bookmark, rate and leave notes for how to add a personal touch.
  • Eat smart: Easily access nutritional information and serving sizes.
  • Save money: Enjoy frequent promotional offers from Butterball and its trusted partners!

Butterball Cookbook Plus is available now on the iTunes App Store and Google Play for free for a limited time.

For more information on Butterball products, including nutritional details and recipe ideas, visit Butterball.com or find us on Facebook, Twitter, Pinterest and Instagram.

About Butterball, LLC: 
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. For 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality, food safety and animal well-being, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates six processing plants located in North Carolina, Arkansas, Illinois and Missouri.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.

Guest Locker, the new Android mobile security app, protects personal and confidential information from guest users without them knowing they have limited access.

Los Angeles, Calif., August 28, 2014 – WeezLabs, a development agency, has announced the launch of their new Android mobile security application, Guest Locker Smart Security.

Perfect for any parent who has lent their child their phone, or a co-worker who has asked to borrow a phone for a quick call, Guest Locker enables owners to set up a discreet guest user account on their mobile device. With completely customizable settings, the owner can restrict access to photos and files, text messages, contacts, apps, and more to ensure their information stays secure no matter whose hands their device is in.

Unlike other security apps, there is no rooting required to use Guest Locker, and guest users will not know they have limited access. Owners simply create two login passwords – one for themselves and one for a guest. The admin password maintains normal profile settings, while the guest password provides access to only approved infomation. With Guest Locker’s beautifully designed and easy-to-use interface, guests won’t even realize their access is restricted.

“The Guest Locker team set out to create an app that made it easy to keep your personal content private while going above and beyond a standard OEM child lock or security mask,” states Samuel Strasser, director of business development at WeezLabs. “Anyone who values their privacy will love Guest Locker and all that it has to offer.”

Features of Guest Locker include:

  • Total data control: Control guest access to SMS and MMS messages, phone calls, contacts, photos, and specific apps.
  • Privacy: Confidential and personal information remains securely locked away from guests.
  • Ease of use: Type in one password for the admin profile, and one password for a guest profile. No complicated encryption needed!
  • Works with existing apps: Guest Locker seamlessly layers over customized phone settings, so only users know the difference between administrator and guest profiles.

Guest Locker is available now for $1.99 in the Google Play Store.

For additional information on Guest Locker, visit GuestLocker.com, like Guest Locker on Facebook, and follow @GuestLocker on Twitter.

About WeezLabs:
WeezLabas, Inc. is a Los Angeles, CA based company that provides solutions for companies with ongoing development needs. Founded in 2012, WeezLabs specializes in the custom development of mobile apps for iOS and Android devices, websites, and databases for businesses of all sizes. With a commitment to client satisfaction, the WeezLabs team develops customized results to furnish clients with the highest quality products by providing the latest technological trends and the best innovative business solutions. For additional information about WeezLabs, please visit the company website.

Last week, Amazon announced brand new additions to its popular cloud computing and storage branch, Amazon Web Services, expanding Amazon into mobile analytics, app data synchronization, and user security. Their existing services are used by thousands of developers to store information or perform calculations to help make their apps run faster. Amazon’s global infrastructure and pay-as-you-go pricing have made them a popular choice, though Google has been trying to give them a run for their money.

These new services will be accessible through a SDK that will work across iOS and Android OS, so developers don’t have to reinvent solutions every time they move to a new platform. The services will also be pay-as-you-go, with no up-front investment, and the pricing is fairly cheap, consistent with their existing price structure. In a preview webinar before the launch, Amazon was happy to point out that they had frequently lowered their prices, though some analysts say this was in response to pressure from the wider market.

Amazon Cognito is a completely new service that helps developers cope with user identity and data synchronization in a variety of ways. First, it allows app users to securely sign into existing Facebook, Google+, and Amazon accounts as a way to establish an app account, potentially cutting out some uses of the Facebook SDK. Furthermore, these sign-ins are encrypted by Amazon and provide an extra layer of security for users. Second, it gives each user a unique ID, so their account syncs across devices and operating systems. This could potentially save developers a lot of time; with Amazon Cognito, they don’t have to write their own structure for cross-platform synchronization.

Finally, each user is assigned a unique and random ID. For most, this will correspond to their Facebook, Google+, or Amazon account, but for those users that prefer not to link their app account to a social media account; this unique ID will serve as an account, meaning they can use the app as normal and set their own preferences. If at a later point that user wants to set up an account, the user will experience no hiccups, but a smooth transition, with their preferences intact. This is an excellent, pre-built solution for the large number of users who do not want to share social information with apps – or who do not have a social media profile.

Amazon Mobile Analytics will provide many of the same analytics that other existing SDKs do. Amazon Web Services also emphasized the ease of use of the SDK; they claim that with one line of code, the developer can track active users, sticky factor, daily sessions, and various revenue tracking. With a few more lines, developers can track custom events personalized to the app. Amazon Web Services say their analytics can scale to billions of events per day from millions of users, without any back-end work for the developer.

However, with heavyweights like Flurry and Google Mobile Analytics leading the slew of analytics available to developers, the jury is still out on whether the benefits of Amazon Mobile Analytics outweigh the (admittedly small) costs. It is interesting to see Amazon premier this service around the same time as Apple rolls out new, more in-depth mobile analytics in iTunes Connect 3. One important differentiator may be that the data gathered by Amazon Mobile Analytics belongs to the developer who uses it, not to Amazon, meaning it will never be shared, aggregated, or reused.

Amazon SNS Mobile Push is an existing service that has will be getting new features. Developers will be able to send push notifications to their users in a timely manner, with expiry dates if desired, and the whole service will run much faster and will be easier to use. Amazon’s service specifically works with a wide number of push notification systems (Apple APNS, Google GCM, Baidu CP, and Amazon ADM), and the messages will be sent across the world with no problems because of Amazon’s global storage. Amazon did premier support for Baidu Cloud Push, Microsoft Push Notification Service, and Windows Push Notification Service in June, but it’s still noteworthy today, especially in tangent with the new user identity software from Amazon Cognito. There are a wide number of SDKs already available to developers to help segment users and manage contacts accordingly, including Appboy, which sees 30 percent click- through in their app’s newsfeed.

More information about the release is available from Amazon here.

 

Sara Kewin is an account manager at Appency who is waiting for the day when Amazon’s web services have server centers on the moon and Mars.

There’s no denying how much we love apps, but we especially love apps for kids that are not only fun, but also educational. Apps claim to make learning fun, develop important skills, and give kids a head start on learning, but are they actually helpful to your child’s learning? In short — yes! A recent study commissioned by developer Motion Math suggests that significant learning can occur with the right apps. They can improve test scores as well as change a child’s attitude toward a subject. According to researcher Dr. Kate Highfield, quality apps can enhance learning incredibly, specifically when dealing with practicing specific skills or encouraging the child to create their own ideas and communicate in new ways. Quality apps can be like digital blank piece of paper, leaving room for the child to make or do anything with them. When used correctly and in combination with traditional mediums like books, apps do have a place in your little ones growth and development and are much more than a simple distraction device. Check out a few quality apps we love listed below.

1. Fun with ColorsFun With Colors
Recommended for kids 2 to 5
$2.99, no in-app purchases
We love the adorable animations and interactions this app offers to its young users. It’s refreshing to see a new approach to experiencing the world of colors. What truly makes this app special is it’s teaching through storytelling that’s easy to follow. This app encourages creativity by allowing the user to create their own images, and this is what makes it such a quality app. Rather than limiting what a child can do on the app, it gives them the freedom to create their very own masterpieces. Download the app for iPhone and iPad here, or for Android here.

2. Freefall SpellingFreefall Spelling
Recommended for kids 4 and up
$1.99, no in-app purchases
We enjoy the many different options the user can choose from when practicing their spelling, and it’s definitely encouraging to see that Freefall Spelling won a Parents’ Choice Award. What makes this app amazing is the option to enter your child’s own spelling list from school. We love when our little ones stay motivated, so what better way than by the apps use of the reward system. For spelling a correct word, a fish is rewarded for their virtual tank. Download the app for iPhone and iPad here.

3. Marble Math JuniorMarble Math Junior
Recommended for kids 6 to 8
$2.99, no in-app purchases
We applaud this app for challenging its little users to solve math problems and recognize numbers in a fun way! Their little hands will be able to guide their marble through fun mazes that will make learning enjoyable. Being based on the Common Core Curriculum makes this app worth checking out. Marble Math Junior has been widely recognized, winning the 2013 Parents’ Choice Award and Common Sense Media 2013 ON for Learning Award. Download the app for iPhone and iPad here.

4. BrainPOP Jr. Movie of the WeekBrainPOP Jr. Movie of the Week
Recommended for kids 6 to 8
Free, no in-app purchases
We love that this great app gives kids lots to think about —some of its video content may be challenging, but it’s definitely interesting and explained in a manner your youngsters will understand. They’ll learn something new each week with a different animated video. You can even test what they’ve seen though related quizzes and educational activities. The gentle, humorous, and relatable characters serve as guides through each topic, empowering your child to form their own ideas. Plus, the app has no in-app purchases, which protects your own wallet while your kids use the app. Download the app for iPhone and iPad here, or for Android here.

5. Britannica Kids: U.S. PresidentsBritannica Kids: US Presidents
Recommended for kids 6 and up
$1.99, no in-app purchases
We appreciate how this app makes it easy for kids to learn about America’s history, with concise information and fun facts provided for each president. It makes learning about each president much more interesting and entertaining. It truly brings the Oval Office into your living room and makes it enjoyable for not just your child, but also the whole family to learn something new about their favorite president, or quiz each other. Download the app for iPhone and iPad here.

Jessica Egan is a music, social media, and Disneyland enthusiast who currently attends UC Davis and looks forward to a career in either public relations and marketing.

We understand that developing an app is a huge undertaking. The blood, sweat and tears that go into this project shouldn’t be limited to the app itself. Being smart about how you present your app will play a key role in how it does in the app store of choice. This includes giving your app a good “face”; or app icon. Before you call up your friend’s sister’s nephew because he has Photoshop installed on his computer, here are some tips to consider when designing a good app icon.

Take the app icon design seriously
With millions of apps in the App Store and Google Play Store, standing out is of utmost importance ‒ especially if there are similar apps in your category. Think of it this way – on a crowded bookshelf, the cover of a book that catches the eye and follows good design principles will be looked at first. Consumers judge books by their covers, even though their mothers told them not to. A strong brand throughout is key; don’t make app icon design the last priority during the development process.

Research, research, research!
Unique app ideas are worth a million bucks. Sadly, someone has probably already come up with yours.Find out who your competitors are and what their icons look like. Are they colorful, do they have a unique look or a fun avatar? You may assume a Scrabble tile is a great icon idea for your new word game; maybe you should do a quick search first. Don’t copy your competitors or Apple might assume your original app is a ripped off copy of Words With Friends – or your competitor might slap you with a copyright infringement lawsuit.

How many different variations of Scrabble tiles can there be?

Keep it Simple, Silly
Some of the best icons in the store have a simple, unique look and stand out during a quick scan of search results. Pretend your icon is a billboard on the side of a highway with a 70 MPH speed limit.If there is too much going on in the app icon, the app will most likely be skipped because someone shopping on the App Store won’t have time to process everything. An icon is also not the place to throw in every Photoshop trick and filter you know. (See note later.)

Consider color
Everyone has a favorite color, but that doesn’t mean it should be in your app icon. How do you finda color scheme that will be attractive to your target audience? Kissmetrics has a great infographic on colors and purchasing power, detailing the psychology behind selecting certain primary and secondary colors for branding. There are also numerous websites and books that go into great detail about color theory and psychology. Once you’ve selected a base color for your branding, check out Colors on the Web, a free tool that allows users to generate eye-pleasing RGB schemes based off of one color.

A quick search for “kids” apps yields bright, fun colors.

Avoid the “deadly sins”
There a number of unspoken rules to keep in mind when designing a good app icon. Things like vertical stacked type, fancy – and illegible – scripted fonts, bad color choices, Googled (read: copyrighted) clip art, using Comic Sans in general, and unnecessary drop shadows should be avoided at all costs. Items unique to the app realm, such as shine filters, should also be evaluated with scrutiny. Just because another app uses it in their icon doesn’t mean it will work for yours. Many filters and “tricks” can make your app seem unprofessional and untidy.

From Building iPhone Apps – these are just bad.

Bonus tip – don’t forget about screen shots
You’ve spent all sorts of effort, time and money on an exquisite app icon design. Why upload boring screen shots? The screen shots give you another opportunity to showcase your app and brand. Design Boost did a great post on creating screen shots that sell. Adding callout text, graphics or other enhancements to your screen shots can further entice a shopper into buying your app.

IMGAMarseille, France – The 9th International Mobile Gaming Awards (IMGA) opens for entries today! Developers and studios across the world are invited to submit their games for these prestigious awards. Since 2004, the IMGA has become the most prestigious international competition for mobile games. For the past 8 years, the competition awarded the most talented game developers for the most innovative mobile games, whether they are made for iPhone, Android, Windows, Blackberry, Bada, HTML5 or feature phones; whether they are made by a top 10 developer or a start-up studio; whether the developers came from Spain or Singapore, Malaysia or Mexico, Brazil or Belgium.

This year marks a big step for the 9th IMGA as a few significant changes are made to enhance the quality of the entries:
* No categories will be defined for the entries; participants will instead specify their own category
* The Judges’ Honorable Mention will replace the Operator’s Choice Award
* 6 additional prizes will be determined by the jury
* The denomination of these prizes will be announced at the same time as the nominations on January 24, 2013
* Platinum-level sponsor Pro Sieben Sat 1 will award one million Euro in media exposure to the winners

Since 2004, the IMGA Awards Ceremony has been held at the Mobile World Congress in Barcelona. However, the exact location of the 9th IMGA has not been confirmed yet.

The IMGA Summit
Traditionally, the Awards are held in conjunction with the one day IMGA Summit consisting of a keynote, panels of leading experts in mobile games and pitching sessions. The Summit and Awards are traditionally attended by leaders in the mobile gaming industry as well as top international developers and studios.

The 9th IMGA Timeline
* October 4, 2012 – Call for entries
* January 14, 2013 – Entries closed
* January 25, 2013 – Nominees announced
* February 28, 2013 – Awards Ceremony, winners announced (TBC)

As of today, developers can submit their game online at www.imgawards.com and compete in an international arena with top studios and individual developers from all over the world. Games must have been published after January 1, 2012, or currently be in development.

International Mobile Gaming Awards

Since 2004, the IMGA has become the most prestigious international competition for mobile games. Copyright (C) 2012 International Mobile Gaming Awards. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

 

BeiZ Launches Children’s App That’ll Keep Kids Sharp Over Summer

Lola’s Math Train now available on the App Store and Google Play

May 29, 2012 – It’s time for summer vacation, which means road trips, plane rides and afternoons spent at home, luckily for parents BeiZ, Ltd. has released their newest app Lola’s Math Train just in time. Available on the iPhone, iPad, Kindle Fire and Android devices, the game creates a fun environment for kids between the ages of 3-8 years old to strengthen their math skills while playing an interactive game.

Lola’s Math Train invites children to join Lola as she makes her way through a fun filled environment of bright colors, interactive characters and creative problem solving to get all of her friends to a party. With three advancing levels to choose from and multiple languages, Lola is sure to an excellent companion to keep kids focused and prepared for the upcoming school year.

Within the game kids are encouraged to solve puzzles, complete addition and subtraction problems, identify incorrect sequencing, replicate patterns and so much more. As the child makes their way through the game they are introduced to new characters and exciting destinations on their journey to reach the party at the end of the game.

“We’re excited to introduce the 5th Lola Panda game into the series of apps! Our previous apps have provided parents and kids alike with a great game that is not only fun but also educational and know that Lola’s Math Train will be an excellent addition for any family,” adds Mika Heikinheimo, CEO of BeiZ.

Lola’s Math Train is available for $1.99 on the App Store, Google Play and Kindle Store.

About BeiZ:
BeiZ Ltd is a game studio that concentrates on providing enjoyable educational solutions and non-violent games for children and adults. BeiZ also assists its partners in publishing their games and mobile content.

For Press Inquiries, please contact,
Paige Kirchubel
Appency for BeiZ, Ltd.
paige(at)appency(dot)com

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So you’ve published an iPhone app, and an iPad app, and are looking to expand your market. Or maybe you arnt such a big fan of Apple and simply want a different platform to publish on. The natural choice for many has become the Android operating system. What is it? What is the market like? Can I make money as an app developer on Android? What are the rules for Android apps?

There are a number of great articles and research that have been published online about this, but it does not seem to all be in one place, so the team at Appency decided to gather as much relevant Android information as possible and put it all down in one place. Mind you – most of this is copy/paste directly from other articles, and we have made sure to provide links back to the original information. Enjoy!

What is Android?

Android is an operating system for mobile devices such as cellular phones, tablet computers and netbooks. Android was developed by Google and based upon the Linux kernel and GNU software. It was initially developed by Android Inc. (a firm later purchased by Google) and lately broadened to the Open Handset Alliance. Android apps are sold on the handset via the Android Marketplace, as well as online in a number of third party app stores.

List of Android Devices: http://en.wikipedia.org/wiki/List_of_Android_devices

Device Market Size:

According to NPD Group, unit sales for Android OS smartphones ranked second among all smartphone OS handsets sold in the U.S. in the first quarter of 2010. BlackBerry OS holds 36%, with Android at second with 28%, and iOS is ranked third with 21%. A Nielsen report for the second quarter of 2010 placed Android’s share of new U.S. sales in second place with 27% of the market, behind BlackBerry OS (33%) and ahead of iOS (23%).
In terms of existing share however, RIM holds the lead with 35% of smartphones while Apple is a close and growing second at 28%. Android trails far behind at only 9% of the share, a distant fourth place.

App Market Size:

According to Engadget, Android Market has approximately 70,000 live applications which makes it the second largest app store. Distimo however reports however that almost 57% of those apps are free, compared to Apples 25%. The average price of paid android apps is similar to Apple at $3.27 to Apples $3.62. There are approximately 3,005 new apps per month in the Android Marketplace to Apples 14,000.

The number of developers for the android platform is less than a fourth of that developing for the iOS platform, with a very small component developing across platform.

Selling Apps:

Developers of priced applications receive 70% of the application price, with the remaining 30% distributed between carriers (if authorized to receive a fee for applications purchased through their network) and payment processors.

Revenue earned from the Android Market is paid to developers via Google Checkout merchant accounts. T-Mobile, the first carrier with an Android device, recently began Android Market update with Google to allow apps to be billed to the account and show up as a charge on the bill.

Only nine countries are allowed to distribute Android paid apps currently because of Google checkout restrictions, points out Hoogsteder. Consumers from only 13 countries can get access to paid content.

Countries with access to Paid Applications:

  • Australia
  • Austria
  • Canada
  • France
  • Germany
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Spain
  • Switzerland
  • United Kingdom
  • United States   

The full country list that is updated by Google is here.

Larva Labs’ Matt Hall notes that even high-profile, highly rated Android titles generate “much lower” revenue than iPhone equivalents. Despite having one sustained top-selling $5 game (Retro Defense), a consistent fifth place seller (Battle for Mars) and being highlighted by Google, the company’s daily average revenue was just $62.39 for all its apps combined.

In relation, an iPhone app with a fifth place position in the App Store is predicted to earn about $3,500 per day, or more than what the same Android title would generate in 56 days. Android apps’ sales figures are only likely to be worse for apps that rank lower, Hall adds.

Submission Process:

There is very little approval process in the Android market, however Google has been known to pull apps (namely the tethering apps for T-Mobile phones). You simply go to the android market page at market.android.com/publish and submit your information. The account registration fee is $25.

Once you’ve set a price for an application, you may choose to change it at any time, however if you have previously published an application for free, you cannot change it to have a price. You’ll need to re-upload a new APK and add a price.

Allowable price ranges:

  • USD: $0.99 – $200
  • GBP: 0.50 GBP – 100 GBP

The Android Marketplace  defaults to showing free apps first and forces users to enable viewing paid apps themselves.

Once you’ve registered, it’s easy to upload your application to Android Market. From the home screen, select “Upload Applications.” You’ll be asked to fill in the following information for your app.

  • Language: This is to denote the language of your application. Default language is US English. More languages will become available as Android-powered devices become available in those languages.
  • Title: The name of your application as you would like it to appear in Android Market. You may add one per language.
  • Description: The description of your application as you would like to appear in Android Market.
    • This description can only be 325 characters long!
  • Application Type: Android Market is divided into 2 major applications types: “Applications” and “Games.” Please choose one.
  • Category: You must select a category for your application. Available categories include:

Applications

  • Comics
  • Communication
  • Entertainment
  • Finance
  • Health
  • Lifestyle
  • Multimedia
  • News & Weather
  • Productivity
  • Reference
  • Shopping
  • Social
  • Sports
  • Themes
  • Tools
  • Travel
  • Demo
  • Software libraries

Games

  • Arcade & Action
  • Brain & Puzzle
  • Cards & Casino
  • Casual

Publishing options in the Android Marketplace

  • Copy protection: Copy protection helps prevent applications from being copied from a device. Increases the amount of memory on the phone required to install the application. (You may also implement your own copy protection scheme.)
  • Locations: These are the locations in which you may distribute your applications.
    • Not all locations listed currently have users with Android-powered devices.
    • You may select locations one-by-one or choose the “All current and future locations” option. This option means that, as we add more distribution locations, these locations will be enabled for your app. Before you check this option, please brush up on Export Compliance.
    • Note: At this time, you may only sell applications to users in these locations.

Contact information

  • You must pick one support channel for your app – Website, Email, or Phone
  • This information is viewable to users from Android Market
  • You may choose to offer multiple channels for support

Other Distribution Methods:

Andspot: Currently in a private beta, Andspot is an alternative Android marketplace that will offer developers 80% of the download profit from their apps instead of Google’s 70%. To sign up for the beta, you can go to http://andspot.com/index.cfm

SlideMe: (From their site) Have an application that Google prevents you from stocking in the Android Market, leaving you and your app stranded? Are there users desperate to buy your application but they don’t have access to Google Checkout or the Android Market? Do you want to show off your app but feel limited by not having screenshots or video in the Android Market?

If so, then you’ve found the right place at SlideME, the Original Market for Android (We launched our portal and mobile client in April 2008). What we do for the developer is simple. We provide a way to market, deliver and download content to users that you wouldn’t have access to in your traditional channels.

From the moment you stock an application, we provide you a web page where you can add a description, screenshots and videos showing off your application. You can have a discussion with your users or they can review your application right on your page.

Your application also shows up in SAM, our mobile client for discovery and download of Android applications. You can include up to three screenshots and a YouTube video within the mobile catalog, giving potential users a good idea of what your app does. No more trying to cram that into a 325 character description with ascii art.

SlideMe does not take a revenue share from the applications and is negotiating deals to pre-load their app store onto handsets around the world. Currently they hav ea relationship with Vodaphone Egypt to do this. The SlideMe app store will also be on Sony Ericsson’s Xperia X10 phones sold in the middle east.

SlideMe also provides their “SlideSlock” program to help prevent free distribution of your app files.

AndAppStore: Another royalty free distribution service created by UK company Funky Android Ltd.  The site still looks extremely beta and should be watched for growth. http://andappstore.com/AndroidApplications/

Handango: Once your application to register as a Software Partner is approved and you submit software for sale, Handango retains 40% of the revenues (excluding taxes) for products sold through the main Handango Web site at www.handango.com. For products sold through our Value-Added channels, we retain 40% of the revenues (excluding taxes), and their commission can increase only if they perform.

GetJar: GetJar is your one-stop shop for publishing all your mobile content to reach a global, mass-market audience. With more than a billion downloads coming from 200+ countries. (More then 2MM downloads a day)

GetJar provides:

  • Easy sign up and zero cost to upload your content and get started.
  • Fast Time to Market with a two (2) business day approval process.
  • Global reach to more than 25 million consumers.
  • Promotion and hosting to boost your user growth

Your applications get published on GetJar.com and our mobile site m.getjar.com but also across all our premium channels including:

  • Mobile operators like Vodafone, Virgin, Optimus, Sprint, Reliance and others.
  • Handset providers like Sony Ericsson and Blackberry.
  • 3rd Party channels like Opera Mini and Others.

External Links

Other Android App Distribution Channels:

App Listing Sites: