Looking for a list of the categories and subcategories in iTunes? We were too – so we decided to list them in a blog post for future reference and to share it with you as well!

Last updated: 7/6/2017 for iOS 10/11 (Tabs will not be added until the release of iOS 11 in September, 2017)

Apps Tab

  • Books
  • Business
  • Catalogs
  • Education
  • Entertainment
  • Finance
  • Food & Drink
  • Games
  • Health & Fitness
  • Kids*
    • Kids – 5 and under
    • Kids – 6-8
    • Kids – 9-11
  • Lifestyle
  • Magazine & Newspaper
  • Medical
  • Music
  • Navigation
  • News
  • Photo & Video
  • Productivity
  • Reference
  • Shopping
  • Social Networking
  • Sports
  • Travel
  • Utilities
  • Weather

*Selecting “Kids” and an age range does not use up your primary or secondary category, but it does submit your app for additional scrutiny¬†which the app must pass before being listed in the Kids category.

Games Tab

  • Games/Action
  • Games/Adventure
  • Games/Arcade
  • Games/Board
  • Games/Card
  • Games/Casino
  • Games/Dice
  • Games/Educational
  • Games/Family
  • Games/Kids
  • Games/Music
  • Games/Puzzle
  • Games/Racing
  • Games/Role Playing
  • Games/Simulation
  • Games/Sports
  • Games/Strategy
  • Games/Trivia
  • Games/Word

Stickers

Sticker apps for iMessenger have a unique category called “stickers”. ¬†Stickers apps can have a stickers category, and a stickers subcategory.

  • Animals & Nature
  • Comics & Cartoons
  • Eating & Drinking
  • Emoji & Expressions
  • Fashion
  • Gaming
  • Kids & Family
  • Places & Objects


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