Last week we were honored to be awarded the 2012 CAPPIE Gold Award for Individual Public Relations Tools – Writing by the Sacramento Public Relations Association. Back in February of 2012 we worked on a campaign to promote The Official Lorax App (available in the iTunes App Store, of course). Inspired by the source, Aaron Watkins wrote a pitch that Dr. Seuss would have been proud of – fun, but effective. (You can check out the pitch below the picture.)

Congratulations, Aaron! We’re proud of you, and happy that our creativity has been recognized by our public relations colleagues.


CAPPIEs are quite shiny.

Well thank you for reading my pitch-a-ma-phone
for I must tell a tale of an app you should own
or at least write about, yes you must tell the tale
for apps just like this, well… they must leave a trail.

Now, dear reader, please listen I say (with a wheeze)
for I am the Lorax – I SPEAK FOR THE TREES!
I’ve made me an app
out of tidbits and digits
as you know mobile apps are more useful than widgets

What’s an app sir you say?
Well I know that you know
But THIS app my dear friend on your website must go
For unlike other apps that go out with the breeze,
This is the one app that lets YOU speak for trees.

What’s important you see, is you must have the stach’
(I’ve grown mine with the help of the orange miffle mash)
Just hold phone to mouth and start jabbin away
(There are barbaloots listening… please watch what you say)

Or perhaps its your friends that are lacking some whiskers
Just pull up their photo and slap on some ticklers
Then email away, you can even send post!
To your friends and your loved ones you’re missing the most.

So now lift yourself up by the seat of your pants
and get to the app store and give it a glance

Unless someone like you
cares a whole awful lot
No one will review it
I’m afraid they will not.

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