iCookbook™ App from Publications International, Ltd. Brings Hands-Free Cooking to the iPhone®

Home chefs have no need to fear sticky fingers on the screen of their shiny new iPhone’s with Publications International’s new voice-activated iCookbook app

Chicago, IL – November 09, 2011

Publications International, Ltd. (PIL), the world’s leading publisher of favorite brand name cookbooks, is taking high tech hands-free cooking to the next level as they launch their critically acclaimed food preparation app iCookbook™ for Apple’s iPhone®. Chock-full of the latest advances in app technology made possible with Apple’s new iOS 5 platform, the expansion brings a brand new array of iCloud™, Airplay® and other features to the biggest update for the cooking platform since its iPad® launch this past March.

iCookbook™ is the only food preparation app to use voice command technology for recipe preparation, leaving cooks free to cut, mix and sauté without touching their iPhone screen. “iCookbook™ was created from the ground up to be a great in-the-kitchen cooking tool for the everyday chef,” said Jerry Croft, President of Cooking at Publications International, Ltd. “Our team of cooking experts and nutritionists have looked at every aspect of meal preparation and created an intuitive, powerful app that can be an everyday cooking companion.” Indeed, iCookbook™ comes equipped to assist cooks every step of the way: meal planners, shopping lists, ingredient substitution lists, conversion charts and cooking timers are only some of the many tools offered.

iCookbook™ version 2.0, in addition to being developed for both iPhone® and iPad®, boasts several brand new features that take advantage of everything iOS 5 has to offer including:

• How-To videos showing the proper techniques for some of the trickiest kitchen skills
• iCloud™ sync stores recipes and shopping lists to the cloud for sharing between iOS devices
• Airplay® video support allows recipes and videos to be pulled up on the big screen via Apple TV®
• User ratings of all recipes instantly show the most popular dishes

The best tools need the best recipes, and iCookbook™ starts with more than 2,000 individual recipes created by some of the top brands in the food industry. Each recipe is accompanied by a high resolution, full-color photograph and full preparation instructions. These recipes can be shared with friends via email or Facebook. Finding new recipes is a snap with dozens of search and sort filters ranging from ingredient to occasion!

Every month iCookbook™ releases a FREE recipe pack with great new dishes to download. The built-in iCookbook™ store is also full of unique, hand-curated specilty packs such as Thanksgiving Classics, Extraordinary Slow Cooker Recipes and even Gluten-Free Favorites for purchase.

About Publications International, Ltd.:

Publications International, Ltd. (PIL) is one of North America’s leading publishers of consumer periodicals, producing more than 400 new book titles each year and printing more than 20 million books annually. PIL’s Cooking Division publishes cookbooks under license with many renowned brands, including Crock-Pot, Campbell, Hershey’s, and Kraft, and also publishes its own line of cookbooks and cooking magazines.