How to increase publicity for your mobile application launch with Aaron Watkins, co-founder of –

Build it and they will come.

I call BS on that when it comes to the app marketplace. You NEED to create awareness about your product or it will end up somewhere in the mess of the other 300,000 applications available for the iPhone, BlackBerry and Android devices.

Aaron Watkins co-founded as that help — one that will build the strategy to generate the necessary awareness so maybe, just maybe, you can actually make a living building mobile applications.

Learn why you may be hurting yourself as a developer if you don’t engage in a little PR/publicity and pick up some things you should be doing right now to help move more of your product.

Enjoy! Behind the business of mobile

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