How to increase publicity for your mobile application launch with Aaron Watkins, co-founder of Appency.com – UNTETHER.tv

Build it and they will come.

I call BS on that when it comes to the app marketplace. You NEED to create awareness about your product or it will end up somewhere in the mess of the other 300,000 applications available for the iPhone, BlackBerry and Android devices.

Aaron Watkins co-founded Appency.com as that help — one that will build the strategy to generate the necessary awareness so maybe, just maybe, you can actually make a living building mobile applications.

Learn why you may be hurting yourself as a developer if you don’t engage in a little PR/publicity and pick up some things you should be doing right now to help move more of your product.

Enjoy!

UNTETHER.tv: Behind the business of mobile

Young and old are invited to be a part of an attempted Guinness record by participating in the largest one day yoga event ever organized – Yoga on the Lawn. Location is unimportant, as you can now participate from your iPhone or iPad under the guidance of yoga superstar Tara Stiles and Dr. Deepak Chopra.

June 22^nd, 2010, Hollywood, CA – The world’s largest Yoga event is set to take place today as more than 10,000 people are gathering in Central Park, Miami Beach and Hollywood, but most yoga practitioners in the country still will not be able to make any of these events. Instead, spiritual leader and author Deepak Chopra and his yoga instructor Tara Stiles are using the latest technologies to invite people all over the world to participate using their “Authentic Yoga with Deepak Chopra” application for the iPhone, iPad and iPod Touch.

“We want people everywhere to be a part of this great event” said Deepak Chopra, “and join with us in spirit by taking a few minutes to practice yoga wherever they are, at home, at work, at their local park, the location is unimportant.”  The event will start at 5:30 pm eastern time, and run for an hour and a half. Tara herself will be teaching for the Los Angeles event, to be held at 3pm Pacific at the Standard Hotel. This is a free event.

Using the app, which has been designed for all levels of yoga practitioners, you can practice alongside Deepak and Tara through dozens of poses including those designed to help those with tight shoulders and back pain, or even get walked through Deepak’s own personal yoga routine. The app includes video, images and audio instruction from both Tara and Deepak.

Because of the event, Signal Patterns, developers of the Authentic Yoga with Deepak Chopra iPhone and iPad app as well as his other apps “Stress Free with Deepak Chopra” and a line of five meditation apps, will be reducing the price of the app down to $0.99 for the rest of the week. The count of each new user of the app will be tallied and sent to Flavorpill, organizers of the yoga event for inclusion in their finally tally to the Guinness Book of World Records.

About Signal Patterns

Signal Patterns develops psychology-based web and mobile applications that help individuals improve their well-being and relationships with others. Developed by a team of over 20 PhDs worldwide, Signal Patterns’ online professional-grade solutions include self and relationship assessments, positive psychology activities and social tools for connecting with like-minded individuals. Signal Patterns’ patent-pending technology results from a unique combination of in-house psychology research and data mining expertise.   For more information: http://www.signalpatterns.com. Follow us on Twitter: http://twitter.com/signalpatterns and on Facebook http://facebook.com/signalpatterns.

“myGolfstats” for the iPhone Scorches Off-the-Tee at Pebble Beach!

Sports Data Systems launches golf shot tracking iPhone App to score and track all your stats, plus post to the  Official USGA Handicap  site in Seconds Track  your stats like the pros you see on TV, just in Time for Father’s Day!

Pebble Beach, CA –Sports Data Systems announced today the release of its golf shot tracking iPhone app, “myGolfstats.” Responding to an invitation by United States Golf Association (USGA) handicap system, myGolfstats becomes the first golf iPhone app in the sports category on iTunes App Store, that allows users to instantly compute and post their “Official USGA Handicap” on the USGA handicap website. SDS is honored myGolfstats has received USGA’s invitation to become the first iPhone app to fulfill this integral feature of the game of golf.

With myGolfstats you get the ability to record all your key stats easily, accurately, simply and fast. It takes about 5 seconds per hole and stores about 100 rounds so you can track results over time. This is everything you need to be a better golfer plus get a USGA Handicap if you would like it.

MyGolfstats - At-a-Glance

• Record shots for all holes played while comparing to course par!
• MyScorecard: Custom color coded scorecard updates as you play your round
• MyMoneyshots: Manages and keeps track of all driving, GIR, Scrambles, SandSaves and Putts with daily goals you can set and work towards
• MyRoundsummary: Show off your skills with a clear summary of your round all on one screen
• MyStats: Track and compare 100 rounds of your golf history , see where you need to improve and where you excel.
• Offical USGA Handicap: Can be calculated after five rounds and posted to the USGA site
• No additional downloads or registrations required!

myGolfstats is immediately available in the iTunes app store for an introductory price of $4.99, and is available for any iPhone, iPod Touch or iPad with operating system 3.0 or higher. For more information, visit http://mygolfstats-sds.com or search in iTunes.
About Sports Data Systems

Sports Data Systems was created to gather statistics to improve sports performance. SDS founder & chief engineer, Bill Helman’s, original design was a hand-held golf computer that recorded golf statistics. Because of the development of the iPhone, Bill found the technology easily transferred to the Apple products. Now iPhone, iPod Touch and iPad user’s can easily track their golf stats, and create a performance log that helps lower scores and increase enjoyment.

G4TV.com App Features Up-to-the-Minute Gaming News, In-Depth Coverage, No-Holds-Barred Reviews, Cheat Codes, as well as Clips from Popular G4 Series.

G4TV.com, the web destination for all things gaming,announces the launch of a free application that brings iPhone and iPod touch users complete and total access into the world of video games.  Launching June 14 – just in time for the 2010 E3 Expo – the new app features all the latest gaming headlines, as well as the newest game trailers, exclusive expert reviews, high-quality videos, interviews with gaming luminaries and unmatched tips, tricks and cheats.

Additionally, gamers can access G4TV.com’s comprehensive game library through the new app to find info, videos and screenshots for any specific title.  The library offers insider scoop from the experts to help users find every last treasure, dominate multiplayer online and thoroughly master each game.

The app also features a comprehensive TV schedule and exclusive clips from G4’s popular series “Attack of the Show,” “X-Play” and “Web Soup,” as well as the network’s event coverage from E3, CES and Comic-Con, including press conferences, hands-on demos and exclusive interviews.  Users can also watch G4TV.com’s original series, including “Feedback,” “Sessler’s Soapbox” and “MMO Report,” which are updated weekly.   The advanced video player allows users to browse other clips and explore categories while continuing to watch their selected video.

To get the new app, please go to:http://www.g4tv.com/app

The US has spoken! No longer will they be oppressed by the tyranny of overpriced GPS Navigation systems! Today, a new milestone has been hit. Skobbler Navigation, the first truly free turn-by-turn navigation has been lifted up by the people to the #1 free navigation spot in the US app store! This is a major milestone for the navigation industry, and already shaking up the competition as major competitors rush to drop prices to try an compete. We can only continue to urge the people to let their voices be heard, and tell their friends that no longer do they need to shell out money just to find their way home.

At Appency, we are happy to be able to say we are working hard with Skobbler to spread the word and must thank those at Macworld, GigaOM, Mobile Entertainment, CrazyMikesApps, Daynah (The PHP Princess), TouchMyApps and more for their voice as they shout it from the rooftops.

Skobbler. The Freedom to Find Your Way.

Upstart Berlin developers rock the billion dollar navigation establishment with the release of Skobbler, the first truly free turn by turn navigation system available to anyone with an iPhone.

If you ask fifty people what the most expensive mobile application they have ever purchased was, the vast majority of them will have the same answer – their navigation app. While games and entertainment apps engaged in a race to the bottom with more and more of them becoming either free or priced as low as $0.99, navigation apps from big players either kept their premium prices (e.g. TomTom) or lured customers with cheap entry apps that needed to be updated (e.g. MapQuest) or subscribed to (e.g. AT&T Navigator and MotionX) to be fully usable. Until now. A small firm from Germany has taken the open source mapping system known as OpenStreetMap and adapted it into a full-fledged turn by turn navigation system with voice directions … and made it free.

How does Skobbler keep their application free? Through the revolutionary use of what has been called the Wikipedia of road maps, an open source map project called “OpenStreetMap” that has for years been allowing users to map their own neighborhoods and motorways to create a gigantic ever evolving source of mapping data. OpenStreetMap has already more than 250,000 active mappers worldwide and has been increasing its members tenfold every 18 months since 2004. “It’s really an amazing setup” said Marcus Thielking, co-founder and CMO of Skobbler. “If you find an error in the system, perhaps because of changed road conditions, you can report the change directly to the OpenStreetMap community from within the Skobbler app or edit it yourself by using one of the free map editors on the web. ”

With Skobbler you will never have to pay for costly and sluggish map updates as you become the map updater yourself!  The goal of Skobbler is to show what’s already possible on the OpenStreetMap and engage the audience to further its perfection. With maps evolving at the current rate and more people editing their neighborhoods every day, the OpenStreetMap will evolve into the most accurate and up to date mapping system available to anyone, anywhere. “This is already the future of digital maps. And it will be the future of navigation as well,” said Thielking.

The backlash from the established navigation industry was immediate and severe ranging from obviously fake reviews right after the app’s launch to drastic price cuts in order to divert attention away. It’s no surprise that the establishment is worried. In the wake of Google’s industry-shaking announcement of introducing their Navigator software for free on Android phones in the US, skobbler has enjoyed great success and media attention in its home country Germany: The app has topped the iTunes navigation category for six months straight and sold more than 150,000 units (at an average price of more than $5) to date there.

Skobbler maintains that the app in its current form of functionality will remain free in the US. While there are a few companies now offering “freemium” navigation systems including AT&T’s own “AT&T Navigator”, they all have hidden costs tied to them in the form of a monthly subscription that is needed after a trial period or an in-app purchase to get a full . Skobbler is a free download that comes fully equipped with voice directions and turn by turn navigation that will be as free a year from now as it is today.

Skobbler runs on the iPhone 3G and 3Gs over the cellular connection and does not require Wi-Fi to operate. The app is small enough (2.3MB) to download over the air and is optimized for any device running OS 3.0 or later. The small install size saves you plenty of storage capacity to use for your favorite music, photos or other apps. Skobbler’s easy visual navigation interface runs in both 2D and 3D, and has both daytime and night time operating modes. Travelers on foot or bike can switch to the pedestrian navigation mode for direct routing.