What an exciting week at Appency! Just wanted to share a few highlights!

Apple Features:
1. Farm Frenzy 2 by Alawar Entertainment (Featured in Games)
2. The Treasures of Mystery Island by Alawar Entertainment (Featured in Games)
3. Memorize Words: Spanish (Featured in New & Noteworthy)

New Launches / Updates:
1. Custom Hangman by Roger Collins Research LLC
2. Worldcard Contacts by Penpower Inc.
3. OMG Texting Dictionary by Shawn Edgington

Hot Ranking Movements:
1. WorldCard Mobile to #1 Business App!
2. Memorize Words Spanish to #7 Education App!
3. The Treasures of Mystery Island to #36 Adventure Games
4. Farm Frenzy 2 to #20 Simulation Games (and #48 Arcade Games)
5. Farm Frenzy 1 to #34 Simulation Games (and #77 Arcade Games)
6. Slango Urban Dictionary to #1 Reference Apps
7. OMG Texting Dictionary to #71 in Social Networking (It JUST launched.. give us a little time to get this higher!)

Orlando, Florida – Maybe you played the pre-app-era, hand-written version in class with your buddy when the teacher wasn’t looking or challenged your sibling during a long family drive. Hangman is that classic game that you can never play just once. The Custom Hangman iPhone and iPod Touch app by Collins Research Inc. has made the game truly habit-forming by creating an app that allows players to select a category of their interest from which the app will generate an animated hangman game with a fun pirate-themed background.

Several word lists are already pre-loaded into the app from the initial download so players can challenge themselves to solve a game of Hangman containing words from subjects ranging from SAT vocabulary words to Twilight terms. Additional word lists can also easily be downloaded, created or received from a friend, making this personalized iPhone and iPod Touch app version of hangman a game you’ll tap into frequently.

The Custom Hangman app is also a great learning tool for kids. Parents can input spelling words, vocabulary terms and more to help kids study for tests or just practice the alphabet and spelling.

Feature Highlights:
* Pre-loaded with over 20 word lists
* Add or edit word lists
* Share word lists with friends
* Create your own custom word list

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 1.8 MB

Pricing and Availability:

Anyone with an iPhone or iPod Touch can get hooked on Custom Hangman. It is only $0.99 (USD) and available worldwide exclusively through the App Store in the Games category. A great trailer can be found on YouTube.

Roger Collins Research
Custom Hangman
Purchase and Download
YouTube Video
Media Assets

Roger Collins is an independent web and software developer from Orlando, Florida and has been developing commercial software and websites for over 20 years. Roger is most well known for rebuilding the domain name marketplace, Afternic, from 2002-2007. Copyright (C) 2010 Roger Collins. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Hollywood’s A-lister’s will be getting a Swarovski jewel encrusted hardcover copy of author Shawn Marie Edgington’s new text message pop-culture book “Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style” along with a first – a Smartphone App companion they can download onto their iPhone or Android. That’s a text message dictionary full of thousands of fun text message lingo references.

Cuppertino, CA – The Apple iPhone has long been the hot mobile device of the stars, including such big names as Sandra Bullock, Jennifer Aniston, Zac Efron and even the young Taylor Swift, so it’s no surprise that this year’s coveted Academy Awards SWAG bags include a little iPhone fun as well.  The App is called “OMG Texting Dictionary” and is the perfect companion App to the new book Read Between the Lines by author Shawn Marie Edgington. This is the first time a mobile App has been part of the Academy Awards SWAG.

Read Between the Lines:  A Humorous Guide to Texting with Simplicity and Style, is a take on the    pop-culture and text lingo that has sprung up everywhere around the practice of text messaging and tweeting. Thinking about sexting? Take a look at chapter 3 before sending that message. Want to know what “*$s” means? A helpful SMS acronym translator is included. The iPhone application gives you quick access to all the information you need to be considered “hip” in a world of CUL8R’s and ROTFL’s.

“It was an honor to be chosen to be included in this years Oscar SWAG bags” said Edgington, a successful female CEO and President of Granite Insurance Brokers.  “Suddenly friends I haven’t talked to in ages are all coming out of the woodwork and volunteering to help hand out RBTL at the SWAG event down in Los Angeles!” Shawn’s 17 year-old daughter and semi-professional texter Nicole will be her assistant during the show event (mostly because she’s dying to meet Miley Cyrus), along with a photographer and a few “select” close friends.

OMG! …RBTL was developed and designed by Clever Twist, a popular mobile development shop out of Atlanta, Georgia.  The App can be found in the social media section of iTunes and the Android Marketplace, and are compatible with both Apple and Android mobile devices.

Best iPhone apps at AppStoreHQ

About Shawn Edgington

Shawn lives in the San Francisco Bay Area, and aside from being a business owner,  wife and mom, she also makes time to volunteer, loves to run, weight train, kickbox, and is passionate about family, healthy living, her golden retriever, and traveling.  Like most people, Shawn is forever striving to stay balanced with all the demands of life and continues searching for the best time-management tools (yes, texting is

one of them) to help her “Shoot for the Stars.” More info on the RBTL App and book can be found at www.rbtlguide.com.

The new WorldCard Contacts iPhone application from Penpower Inc updates the feature limited contacts app that is pre-installed the iPhone and allows users to tie business card images to individual contacts for faster information management.

Fremont, CA – Penpower Inc, creators of the highly popular mobile business card scanning software “WorldCard Mobile,” launched this week their newest contact management tool for the iPhone and iPod Touch called “WorldCard Contacts.”  Worldcard Contacts is designed to replace the existing contacts manager in the devices, and adds new features specially designed for business users.

“The existing contact management application on the iPhone is very limited and is primarily text based”, said Dr. Tsay, CEO of Penpower Inc. “there is no way to group contacts together, or to deal with visual information like business cards.” Worldcard Contacts is designed to solve those issues with a number of features including:

• Contacts groups to quickly sort and find contacts.
• Visual “favorites” menu where you can access people through their photo as well as their name.
• View contacts in either “List Mode” (Similar to the native contact list, except with added photo and company information) or Card Mode (Scroll through your business card book with full card images). All with a quick search function to pinpoint the contact you need rapidly.
• Make a call, send a text message or email, browse to the company’s website, or pinpoint them on a map with simple one button access, directly from their business cards!
• Works just like the native contacts application from the iPhone including favorites, recent calls, and keypad access.
• Integrates with the WorldCard Mobile App (sold separately) to let you easily entering contacts via capturing and recognizing business card photos. No more manually entering contacts needed.

Worldcard Contacts is designed to work both independently or hand in hand with the WorldCard Mobile business card reader for the iPhone also produced by Penpower. Worldcard Mobile is an OCR based business card scanning program that recognizes text from photographed business cards and inputs them into your contacts. With Worldcard Contacts you have quick access to both the visual and text versions of the contacts information.

WorldCard Contacts is available in the business category of the iTunes App Store for $5.99 in the business category, and runs on the iPhone OS 3.0 or later.

Best iPhone apps at AppStoreHQ

About Penpower Inc.

Penpower Technology is a world leader and pioneer in providing integrated solutions for Intelligent Human Computer Interface Technologies. The company is now developing integrated human machine interface solutions based on “TTS, OCR, Speech, Handwriting and Biometrics” Founded in 1991, Penpower has focused on developing business productivity software, Asian language-based software, and mobile electronics. Through a human-centric philosophy and continued innovations in multi-processor, multi-platform and multi-language recognition systems, Penpower is the leading provider of information technology, innovations, solutions and professional service dedicated to realizing perfect communications between man and technology.
www.penpowerinc.com

Being both a mom and a marketer of apps, I get asked all the time – what apps are good for the kids?!?!?  So here is a list of apps that both my kids and I love.  Yes, some of my client’s apps are on this list – but a lot of these are just great fun apps.  In no particular order:

Balloonimals [Games: $1.99] -  This is one of my personal faves.  Fun, unique and shows off a lot of the cool features of the iPhone.

Hershey’s Chocolate Milk [Entertainment: Free] – My 4 year old’s favorite app! Perfectly simple – pour milk, add syrup, mix it up, drink it down…burp!

Curious George Coloring Book [Games: $2.99] – Well worth the money!  The app is constantly updated with new coloring pages for the holidays.  My 4 & 6 year olds both like it.

MouthOff [Entertainment: $1.99] – Pick a cartoon mouth, hold your iPhone in front of your mouth and talk – guaranteed laughter from your audience – both old and young.

MonsterABC [Education: $0.99] – Cute app that has an entertaining monster to interact with and work on pronouncing letters and words.  Perfect for my 4 year old.

Disney Channel Cover Styler [Entertainment: Free] – My 6 year old has turned every member of our family into a Hannah Montana and/or Jonas Brother picture!  Lets her add graphics, colors, upload pictures, etc.

SmackTalk! [Entertainment: $0.99] – Voice altering app that outputs various squeaky voices with a choice of animals – guinea pig, puppy, kitten, and chihuahua.  Hours of entertainment.  All kids love this.

Lightsaber Unleashed [Entertainment: Free] – This was the very first app that got my kids hooked!  Turns your iPhone into a lightsaber – need I say more?

Anorak Magazine [Games: $0.99] – Calls itself the “Happy App for Kids” – stories, games, great artwork, and a British Accent!

iGlowStick [Lifestyle: Free] – Break it and shake it!  Plus they update it with fun holiday glow sticks.

Martha Speaks Dog Party [Games: $2.99] – Cute app based off the TV show on PBS.  Kids love to help Martha lick the plate clean.

Tic Tac Toe Free [Games: Free] – I think you get the drift…

Custom Hangman [Games: $0.99] – Classic game of Hangman with a Pirate twist – and you can choose appropriate categories for your kids (like States of USA & US Presidents).  My 6 year old can’t get enough!

I could go on and on! Please comment with some of your favorites.  ENJOY!

Farm Frenzy 2 expands Alawar Entertainment’s flagship farm genre creating series to the iPhone, iPad and Macintosh platforms making it one of the most platform diverse casual games of all time.

Alexandria, VA – Before there was Farmville, Farm Town, Barn Buddy, Ranch Rush or any of the other clones that came after it, software developers from Alawar Melesta in 2006 came up with a unique game play genre where players could help a lonely farmer turn a run-down farmstead into a rich, flourishing agricultural complex.. Farm Frenzy and the entire farm game boom was born. Three years later the Farm Frenzy franchise continues its steady growth by expanding its popular Farm Frenzy 2 title to the iPhone, iPad and Macintosh platforms.

“The Mac devices have never been the first choice for hardcore gamers”, said Kirill Plotnikov, VP of Publishing for Alawar Entertainment, “but casual games are different. Farm Frenzy 2 has been a huge success for the PC gaming enthusiast and we get requests almost daily to bring the game to other platforms.”

The Farm Frenzy series has spawned three primary titles (Farm Frenzy 1-3) and three add-on games including Farm Frenzy 2 : Pizza Party, Farm Frenzy 3: American Pie and Farm Frenzy 3: Ice Age. This is also the second of the series to be ported to the iPhone platform, with the first .  Farm Frenzy occupying the top sales spots in several markets; in the U.K., it was among the top three best-selling applications, and it came in first in several markets in Eastern Europe and Asia.  On the U.S. App Store, Farm Frenzy became one of the top 20 most popular applications overall.

Farm Frenzy 2 expands on the series with:

• Five kinds of store products
• Four varieties of animals
• Four types of marauding bears
• 12 structures with three types of upgrades
• 16 types of products for manufacturing
• 17 hilarious gags
• 19 trophies

In 2009, Farm Frenzy 2 received the prestigious iParenting Media Award, which recognized the title as the best computer game for families and children.

Farm Frenzy 2 is available for the iPhone or iPod touch for $2.99 and can be found listed in the iTunes app store under Arcade and Simulation games. The app is rated 4+ and is compatible with OS version 3.0 and higher.
About Alawar Entertainment

Best iPhone apps at AppStoreHQ

Founded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games, reaching audiences in over 60 countries worldwide. The company is the leading distributor of casual titles in Eastern Europe and has published more than 200 casual PC games globally, including some of the industry’s leading downloadable series like Farm Frenzy®, Craze® and The Treasures of Montezuma®. Alawar recently extended its offerings onto the iPhone™, PLAYSTATION® 3, Nintendo DS™ and Mac® gaming platforms, and in 2010 plans to enter the social games and MMO markets as well as expand onto other leading-edge platforms. Visit www.alawar.com for more information.

SchroederDev LLC has partnered with Appency to produce an urban language online commercial, viewable on YouTube and other video sites online for Slango, the App that translates urban terms. The app features over 4 million urban culture terms and definitions in a search-able database. Newscaster AC shows in Slango’s commercial that even broadcasting’s finest can find uses from the newly expanded vocabulary this app will create.

Greenville, NC – Apps are a high-volume, low-margin business, which can mean few funds left to promote a product in any media, let alone mass media. Slango’s developer, SchroederDev LLC has addressed the issue by partnering with Appency, a small PR firm that specializes in App promotions to produce an urban language online commercial (subtitles included for the slango-impaired), viewable on YouTube and other video sites online using the tag-line “pop culture in your pocket” for Slango, the App that translates urban terms.

[youtube]tLb1zo5aXg8[/youtube]

Just in case you mistakenly think urban slang can’t be used in normal conversation, newscaster AC shows in Slango’s commercial that even broadcasting’s finest can find uses from the newly expanded vocabulary this app will create. The app features over 4 million urban culture terms and definitions in a search-able database. The QuickSearch technology allows users to query other words found within terms.

Keep your posse posted on lingo they need to know with the app’s sharing feature that easily links selected words on Twitter, Facebook and email accounts. Slango is also great for the current Facebook trend of posting the urban definition of your name. Tap the “Word of the Day” and the Random Word icons to keep up your urban education.

Device Requirements:

* iPhone and iPod touch

* Requires iPhone OS 3.0 or later

* 0.3 MB

Pricing and Availability:

Slango 1.1 is only $o.99 (USD) and available worldwide exclusively through the App Store in the Reference category.

SchroederDev: http://schroederdev.com/

Slango 1.1: http://schroederdev.com/Slango_-_Urban_Dictionary.html

Purchase and Download: http://itunes.apple.com/us/app/slango-urban-dictionary/id337013987?mt=8

Slango Commercial on YouTube: http://www.youtube.com/watch?v=tLb1zo5aXg8

Media Assets: http://photobucket.com/slango
Best iPhone apps at AppStoreHQ

SchroederDev LLC was founded in 2009 by Brian Schroeder. It is a privately held independent firm based in Greenville, North Carolina. SchroederDev is committed to developing user friendly information and entertainment apps that leverage the strengths of the revolutionary iPhone/iPod platform. Their Slango Urban Dictionary app has been downloaded more then any other urban phrase app in the iTunes store, and is currently the #1 Reference app in the United States. Copyright (C) 2010 SchroederDev LLC. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.