According to AppFigures, a company specializing in metrics and tracking the ranking of iPhone applications, the iTunes App Store is officially frozen – that is, there has been no change in rankings for any applications in the last 24 hours.
The problem may be older then that however. Over the last week, many of our clients and various posts on message boards have pointed to strange app ranking issues including sudden unexplained jumps or drops in ratings, applications appearing out of nowhere, and other anomalies. Release dates seem to be one of the more effected aspects, with the release date option appearing and disappearing from the developer console.
Personally…. with it happening just after Halloween, we believe that iTunes has been possessed by the ghosts off rejected applications and the issues will continue until a full exorcism of Apple has occurred. That aside, we expect Apples engineers are frantically plugging away on the back end, trying to resolve the problem.
Please comment on any additional issues you notice, and we will continue to monitor and report if we hear of a change.
***RUMOR MILL UPDATE***
According to the founder of Cramzy, who claims to have inside information, one of the problems is because a major change is being made to the system. The gist of the change is this – updating your app will no longer place you at the top of the “Recently Released Apps” queue. If this is true, we believe this is an extremely poor decision by Apple. The marketing uplift given to an app by performing an update can be significant, and this feature as it currently is keeps developers involved in their apps, refreshing them with new content and bug fixes. Removing this will lead to more apps going stale, cluttering up the app store and making it harder for anyone to sell anything.
One of our clients, Memorize Words, Spanish Edition , had their app update approved today. Its app description only lists it as “Last Updated Nov 6th”, however it does not appear on the recently released apps section in its category. All apps in the recently released are listed as version 1.0’s. No official word from Apple, but all evidance points to this as a new major change in the app store.