We've had a lot of people lately coming to us and asking how to get their iPhone app reviewed by the various iPhone blog sites around the net. While there is no guaranteed method, ( 148apps told us they get over 400 requests to review per week – there is simply no way they can get to all of them) we sat down with SlapApp.com's Co-Founder Ryan Johnson this weekend and he gave us a few pointers.
1. Read and understand the blogs preferred method of communication. Each blog has a different process, some bloggers have an email address to send submissions to, while others use a web form on their site. Just because you were able to track down the email address of every writer that contributes to their site, doesn't mean they would all welcome an out-of-the-blue email that goes outside their normal submission process and clogs up their professional email boxes.
2. Don't force them to do time wasting research. Simply submitting and saying "hey, can you review app X" is a sure fire way to not get reviewed. At the very least you need to provide:
3. Spice it up with some media. You will hardly ever see an app reviewed without an image, video, etc. to catch the readers eye. Pulling those images and making those videos for those that do it themselves is a time consuming process. Make it easy for them! Include your screen shots, videos, promo art, icons, etc with your submission. Do NOT however send them as attached files unless specifically requested. Host your images on photobucket or one of the various other image hosting sites (Photoshop has an interesting new one) and send the link to the image. This goes for videos as well.
4. This one may be obvious – but if its a paid app, provide a promotional code. On the same note – if you are a blogger yourself and are reading this – when a developer provides you with a promotional code, if you do not think you are going to review the app, be so kind as to send the code back to the developer unused.
5. Stick to the theme of the site. Some sites like Touch Arcade have very specific focuses (Touch Arcade is specifically for games). It is a waste of your time as well as the bloggers time to et submissions that do not fit with the site in question.
6. Additional information that may help getting your app reviewed:
7. Getting close to launching a brand new app that has never been seen before? Offer a blogger an exclusive "first look" at the application. Bloggers are like other news reporters in that they like to be the first to a story. Dangling the "exclusive" carrot can catch a writers eye like nothing else can.
Congratulations! You got your app reviewed! What to do now? A couple basic things:
1. Mention the review in your app description. It's good for you (assuming it was a positive review), and its good for the review site.
2. Share the review link as much as possible. If your apps direct a lot of traffic to a blogger, the blogger may remember this in the future and be more inclined to blog about your next release.
3. Thank the reviewer. Common courtesy goes a long way these days. A good review can take 30 minutes to an hour of the writers time, if not more. Time spent on your application. Show them you appreciate it.
Not every app will get reviewed by every site. Often times the blog wont even contact you to let you know, they simply wont do anything with it. Don't get disheartened, but ask yourself why. Is your app a purple cow? That is – is your app remarkable in any way, shape or form, or is it one of a dozen apps just like it that are already littering up the app store. As I mentioned before – blog reviews are a type of news… so make apps that are newsworthy.
A special thanks to Ryan and the rest of the SlapApp.com team for providing this interview. For help getting your app reviewed by bloggers, mentioned in the press, or just talked about in general… drop us an email, we would be glad to help!