Last week, Amazon announced brand new additions to its popular cloud computing and storage branch, Amazon Web Services, expanding Amazon into mobile analytics, app data synchronization, and user security. Their existing services are used by thousands of developers to store information or perform calculations to help make their apps run faster. Amazon’s global infrastructure and pay-as-you-go pricing have made them a popular choice, though Google has been trying to give them a run for their money.
These new services will be accessible through a SDK that will work across iOS and Android OS, so developers don’t have to reinvent solutions every time they move to a new platform. The services will also be pay-as-you-go, with no up-front investment, and the pricing is fairly cheap, consistent with their existing price structure. In a preview webinar before the launch, Amazon was happy to point out that they had frequently lowered their prices, though some analysts say this was in response to pressure from the wider market.
Amazon Cognito is a completely new service that helps developers cope with user identity and data synchronization in a variety of ways. First, it allows app users to securely sign into existing Facebook, Google+, and Amazon accounts as a way to establish an app account, potentially cutting out some uses of the Facebook SDK. Furthermore, these sign-ins are encrypted by Amazon and provide an extra layer of security for users. Second, it gives each user a unique ID, so their account syncs across devices and operating systems. This could potentially save developers a lot of time; with Amazon Cognito, they don’t have to write their own structure for cross-platform synchronization.
Finally, each user is assigned a unique and random ID. For most, this will correspond to their Facebook, Google+, or Amazon account, but for those users that prefer not to link their app account to a social media account; this unique ID will serve as an account, meaning they can use the app as normal and set their own preferences. If at a later point that user wants to set up an account, the user will experience no hiccups, but a smooth transition, with their preferences intact. This is an excellent, pre-built solution for the large number of users who do not want to share social information with apps – or who do not have a social media profile.
Amazon Mobile Analytics will provide many of the same analytics that other existing SDKs do. Amazon Web Services also emphasized the ease of use of the SDK; they claim that with one line of code, the developer can track active users, sticky factor, daily sessions, and various revenue tracking. With a few more lines, developers can track custom events personalized to the app. Amazon Web Services say their analytics can scale to billions of events per day from millions of users, without any back-end work for the developer.
However, with heavyweights like Flurry and Google Mobile Analytics leading the slew of analytics available to developers, the jury is still out on whether the benefits of Amazon Mobile Analytics outweigh the (admittedly small) costs. It is interesting to see Amazon premier this service around the same time as Apple rolls out new, more in-depth mobile analytics in iTunes Connect 3. One important differentiator may be that the data gathered by Amazon Mobile Analytics belongs to the developer who uses it, not to Amazon, meaning it will never be shared, aggregated, or reused.
Amazon SNS Mobile Push is an existing service that has will be getting new features. Developers will be able to send push notifications to their users in a timely manner, with expiry dates if desired, and the whole service will run much faster and will be easier to use. Amazon’s service specifically works with a wide number of push notification systems (Apple APNS, Google GCM, Baidu CP, and Amazon ADM), and the messages will be sent across the world with no problems because of Amazon’s global storage. Amazon did premier support for Baidu Cloud Push, Microsoft Push Notification Service, and Windows Push Notification Service in June, but it’s still noteworthy today, especially in tangent with the new user identity software from Amazon Cognito. There are a wide number of SDKs already available to developers to help segment users and manage contacts accordingly, including Appboy, which sees 30 percent click- through in their app’s newsfeed.
More information about the release is available from Amazon here.
Sara Kewin is an account manager at Appency who is waiting for the day when Amazon’s web services have server centers on the moon and Mars.
There’s no denying how much we love apps, but we especially love apps for kids that are not only fun, but also educational. Apps claim to make learning fun, develop important skills, and give kids a head start on learning, but are they actually helpful to your child’s learning? In short — yes! A recent study commissioned by developer Motion Math suggests that significant learning can occur with the right apps. They can improve test scores as well as change a child’s attitude toward a subject. According to researcher Dr. Kate Highfield, quality apps can enhance learning incredibly, specifically when dealing with practicing specific skills or encouraging the child to create their own ideas and communicate in new ways. Quality apps can be like digital blank piece of paper, leaving room for the child to make or do anything with them. When used correctly and in combination with traditional mediums like books, apps do have a place in your little ones growth and development and are much more than a simple distraction device. Check out a few quality apps we love listed below.
1. Fun with Colors
Recommended for kids 2 to 5
$2.99, no in-app purchases
We love the adorable animations and interactions this app offers to its young users. It’s refreshing to see a new approach to experiencing the world of colors. What truly makes this app special is it’s teaching through storytelling that’s easy to follow. This app encourages creativity by allowing the user to create their own images, and this is what makes it such a quality app. Rather than limiting what a child can do on the app, it gives them the freedom to create their very own masterpieces. Download the app for iPhone and iPad here, or for Android here.
2. Freefall Spelling
Recommended for kids 4 and up
$1.99, no in-app purchases
We enjoy the many different options the user can choose from when practicing their spelling, and it’s definitely encouraging to see that Freefall Spelling won a Parents’ Choice Award. What makes this app amazing is the option to enter your child’s own spelling list from school. We love when our little ones stay motivated, so what better way than by the apps use of the reward system. For spelling a correct word, a fish is rewarded for their virtual tank. Download the app for iPhone and iPad here.
3. Marble Math Junior
Recommended for kids 6 to 8
$2.99, no in-app purchases
We applaud this app for challenging its little users to solve math problems and recognize numbers in a fun way! Their little hands will be able to guide their marble through fun mazes that will make learning enjoyable. Being based on the Common Core Curriculum makes this app worth checking out. Marble Math Junior has been widely recognized, winning the 2013 Parents’ Choice Award and Common Sense Media 2013 ON for Learning Award. Download the app for iPhone and iPad here.
4. BrainPOP Jr. Movie of the Week
Recommended for kids 6 to 8
Free, no in-app purchases
We love that this great app gives kids lots to think about —some of its video content may be challenging, but it’s definitely interesting and explained in a manner your youngsters will understand. They’ll learn something new each week with a different animated video. You can even test what they’ve seen though related quizzes and educational activities. The gentle, humorous, and relatable characters serve as guides through each topic, empowering your child to form their own ideas. Plus, the app has no in-app purchases, which protects your own wallet while your kids use the app. Download the app for iPhone and iPad here, or for Android here.
5. Britannica Kids: U.S. Presidents
Recommended for kids 6 and up
$1.99, no in-app purchases
We appreciate how this app makes it easy for kids to learn about America’s history, with concise information and fun facts provided for each president. It makes learning about each president much more interesting and entertaining. It truly brings the Oval Office into your living room and makes it enjoyable for not just your child, but also the whole family to learn something new about their favorite president, or quiz each other. Download the app for iPhone and iPad here.
Jessica Egan is a music, social media, and Disneyland enthusiast who currently attends UC Davis and looks forward to a career in either public relations and marketing.
Apple has been boasting of its app-friendly ecosystem for years, starting with its tagline, “There’s an app for that.” Apple users are offered a wide variety of high-quality apps from a single store. But the process for developers has always been rocky in one way or another, and recently a large, ugly rock has reared its head.
TechCrunch wrote a very in-depth article at the beginning of June detailing who has been rejected from the App Store and why. Some of the problems seem to have first been reported in the iPhone Dev SDK forums, but of course the problem is that some of Apple’s app reviewers are human – some are strict and adhere to the rules, while others are more lax. The system is often easy to criticize for its appearance of favoritism: While one indie developer on the iPhone Dev SDK forum said their app was rejected for having rewards for sharing on social networks, they rightly pointed out that King.com’s Candy Crush Saga gets away with the same thing.
There are two inherent problems at the center of this controversy: incentivized social sharing and incentivized video advertisements.
Incentivized social sharing
The problem:Apple claims that per section 3.10 of the App Store Review Guidelines, apps may not require their users to share content on social networks, though that’s a very specific application of a very non-specific rule. The problem Apple sees is that consumers are being annoyed by bad social media messages pestering them to download or use an app on an Apple product, and that reflects poorly on Apple, even though they did not develop the app.
The solution: Instead of outright banning incentivized social sharing, one of the oldest tricks in the book for engagement and word-of-mouth marketing, Apple should instead institute quality standards and write them out in their Review Guidelines for everyone to see. Developers will be able to see what is expected of them, and consumers will have a benchmark and a place to file complaints against offending apps. In the meantime, developers need to tighten their social media practices. Crying that “Candy Crush does it” will only land on deaf ears; be better than Candy Crush.
Incentivized video advertisements
The problem: Apps are monetizing by offering their users a video to watch in exchange for some in-app incentive. The developer is then paid by whoever wanted the video to be seen – usually, another app. This is a problem for Apple in multiple ways. First, and most obviously, they are cutting in to Apple’s profits; Apple has its own ad network (iAd), and while they tolerate other ad networks, it’s no secret that they would like to keep all that profit in house. Second, video ads face the same problem that incentivized social sharing faces: They irritate the customer. They are loud, startling, and often bog down an internet connection.
The solution: If Apple wants to do something about this, then they needs to put specific language in the Review Guidelines stating explicitly what they want. If they don’t want video ads, they need to say so. If they don’t mind video ads but rather have issues with how the ads are incentivized in the app, they need to write that out. More realistically, if Apple doesn’t do anything, developers will have to figure out new, creative solutions to either skirt the issue of video ads, or come up with a better form of advertising altogether.
The bigger picture
Apple benefits from having some amazing apps in its ecosystem, built by great developers and organized by intelligent, caring community managers. They have every right to control their ecosystem as they like, since it is their company and their creation. But that doesn’t make every decision right.
In an “Mobile Mavens” response article on Pocket Gamer, Charles Chapman, the director and owner of First Touch Games wrote that it’s reasonable for Apple to change its regulations: “[Apple] creates a very nice (walled) garden for us all to plan in, and if it wants to change rules of entry then it is entitled to do so. There are plenty of other gardens for us to play in if we don’t like it.” But are there other gardens?
Sure, Apple’s hardware is (arguably) rivaled by other companies’ products, but it is unfair to compare the app ecosystem to any other. Since they control the hardware, there are standardized screen sizes and device responses. Consumers spend more on iOS apps than they do on Google Play, both on initial app prices and on in-app purchases (see Distimo’s report from May 2013). Sure there are more consumers with Android devices, and even more apps being downloaded from Google Play than the iTunes App Store, but the iTunes App Store still generates vastly more revenue than Google Play. To compare the two stores isn’t just to compare apples and oranges (pun intended), but to compare Hot Dog on a Stick to a lemonade stand.
Since so much of Apple’s user experience is in the hands of apps developed by third parties, the company has a right to be skittish. But instead of lashing out at random and expecting the industry to jump at shadows, Apple needs to put actual rules in place, make them public, and allow for debate. Otherwise developers might one day decide that other platforms are more attractive – and Apple will be the only ones who lose.
This post was originally published on TUAW as a guest blog post on June 4, 2014.
The WWDC keynote can be a stressful time for app developers. You never know quite what is going to be presented when that famous “one more thing” is revealed. Whether it’s a whole new programming language to learn, or Apple suddenly takes the key selling feature of your number one app and makes those features part of the native operating system, the surprises aren’t always welcome for developers. While consumers were dazzled by some of the fun new features their Apple products would be giving them this fall, app developers listened anxiously yesterday to learn what features of the new iOS 8 might help or hinder their product marketing efforts.
1. Videos in the app store
They say a picture is worth a thousand words… which makes a video worth a thousand pictures. App developers will now be allowed a short video to be added in the first position of your app store screenshots, which will take up the full screen when played. Android has had this feature for a while, and Google has claimed that it is one of the most important aspects of getting your app downloaded once a user is on your app store page. It is unclear yet what restrictions are being put on the videos – Apple has a long history of regulating what can and cannot be in the app screenshots, though the enforcement of those rules is sometimes spotty. For example, we do not know if the video must only be screen capture of the app in use, or if developers will be allowed to make more trailer-like videos. It is important to note that the ideal orientation of these videos is portrait to fit an upright iPhone screen, not landscape like most videos for YouTube and other channels.
2. App Bundles
For developers that have an extensive portfolio of apps, the ability to sell multiple apps together at one (presumably discounted) price is a huge advantage when trying to grab valuable screen real estate on a user’s iOS device. Travel app companies could sell sets of guides for multiple cities in the same area, while gaming companies could easily bundle in sequels with their original counterparts. It will be interesting to see how free apps play into the bundle scheme – a developer could make it so that if you wanted to get their two premium apps at a bundle price, you had to also download one of their free apps as well.
Widgets are micro features of an app that can be integrated into the notification center of your iOS device. The example given on stage was eBay, showing off a widget that would allow the user to change their bid on an auction without ever having to open the actual eBay app. It will be interesting to see what other micro-features can be added into this notification section, and app marketers should seriously consider how widgets can help provide solutions to the problem of user engagement. With one more way to talk to your user, your app is more likely to have engaged users, which is more important than ever with the ever growing options available in the app store.
Extensibility is the ability for apps to more fully integrate with the deeper iOS operating system, allowing app functions to be made available while in other applications. Through this, photo apps like Instagram could provide their filters in the native photo app, or a translation app could show you a German language web page in English on Safari. While not obviously a marketing tool – the savvy app marketer knows that expanding your apps features into more areas in the phone will create more reliance on your app by the user. More reliance generally means more usage, which can lead to additional ad revenue, social sharing, in app purchases for additional features, or simply consumer goodwill which can translate into that hard to control “word of mouth” that we all desire for our apps.
Aaron Watkins is the President and Founder of Appency, the world leading app marketing agency dedicated to helping app developers and brands succeed in the mobile app economy. Appency, which launched in 2009, has helped hundreds of app developers achieve success in the app store and have had clients in the top 10 of nearly every app store category.
The web series, eBook, audiobook, and television documentary adds an interactive 3D graphic novel app to their fact-based virtual reality project.
Cologne, Germany – Bastei Entertainment is proud to unveil the The Butterfly Attack, an interactive graphic novel app available today for iOS and Android users. Created by award-winning British novelist and screenplay writer M. Sean Coleman, The Butterfly Attack graphic novel app is just one component of the Netwars Project, a cross-platform, fact-based, multimedia experience that uses fictional characters to explore the very real threat of digital warfare in today’s technologically driven society.
The Butterfly Attack graphic novel app is the first in a three part series of apps that coincide with a web series, television documentary, and a collection of eBook and audiobooks that make up the Netwars Project. Each part of the project is standalone while still complimentary to the larger story of Netwars.
In The Butterfly Attack, Coleman mergestrue facts with actual events to create a captivating and visually stunning fictional story about a team of hackers hired to conduct a mock cyberwar exercise that goes terribly wrong. Parallax technology enables the reader to become part of the story, with interactive motion sensors, 3D animations, video, and gaming elements fully integrated into the app.
“When I started out with this idea, I struggled with how to bring the amazing stories, threats and dangers posed by malicious hackers to the screen,” said Coleman. “The graphic novel format fell perfectly between the written and the visual, allowing me to tell a story that could incorporate technical information with interactive clues, and enable the audience to go deep inside the minds and machines of the main characters.”
The Butterfly Attack was originally created in English, and will be published simultaneously in German, Mandarin Chinese, Spanish and Brazilian Portuguese.
Additional features of The Butterfly Attack graphic novel app include:
- Unique animations and sound effects
- Intuitive controls
- Revolutionary 3D parallax technology with motion sensors for unlocking hidden artifacts
Episode One of The Butterfly Attack is available now for $2.99 on the iTunes App Store, Google Play Store, Amazon App Store, and Samsung App Marketplace. Episodes Two and Three of The Butterfly Attack are scheduled to be released later this summer.
For more information on The Butterfly Attack, the Netwars web series, television documentary, and selection of eBook and audiobooks, visit www.netwars-project.com, like Netwars on Facebook, and follow @NetwarsProject on Twitter.
About Bastei Entertainment
Founded in 1953 and based in Cologne, Bastei Lübbe is one of Germany’s leading trade publishers. Home of bestselling authors David Baldacci, Dan Brown, Jeff Kinney, Ken Follett, Lesley Pearse and many more, it publishes more than 700 titles a year.
In June 2010, Bastei Lübbe started its own digital department: Bastei Entertainment, with the aim of encouraging new innovative product development and the creation of a global digital entertainment experience which covers everything from eBooks and audiobooks to apps and digitally enhanced products. With an in-house development team, unique multimedia content is continuously created with recent examples including multiple-language Vatican thriller, Apocalypsis which has been downloaded as an app more than 1,000,000 times in China alone. http://www.luebbe.de/
Bastei Entertainment brings Laura’s Journey to the Stars to iOS and Android.
Cologne, Germany, May 6, 2014 – Bastei Entertainment brings a new story from Klaus Baumgart’s bestselling “Laura’s Star” picture book series to the mobile market with the interactive children’s storybook app, Laura’s Journey to the Stars, now available for iOS and Android devices.
Recommended for children age’s two to five, Laura’s Journey to the Stars tells the story of Laura and her little brother Tommy as they blast off into a world of imagination in search of a star! This sweet story of love and friendships is brought to life with easy-to-follow narration (available in English, Mandarin and German), interactive animations, fun sound effects, and casual mini games including ‘Match the Sock’ and ‘Whack an Alien.’
With over 7.5 million books in the “Laura’s Star” series sold worldwide, Laura’s Journey to the Stars is the fourth book in the “Laura’s Star” series to enter the app market.
“We developed the idea for the Laura’s Journey to the Stars app in collaboration with the author and illustrator Klaus Baumgart,” says Sabrina Glodde, project manager for Bastei Entertainment. “We realized if we wanted the story to reach a larger audience, we needed to use all media channels to do so. The development team was inspired by movies, television and games. And of course, by watching their own children play with apps and seeing what features they enjoyed most.”
Features of Laura’s Journey to the Stars includes:
For additional information on Laura’s Journey to the Stars, including the press kit and screen shots visit:https://www.dropbox.com/sh/7l8ruq1xbei158u/ZD32VTYdFj.
About Bastei Entertainment:
Founded in 1953 and based in Cologne, Bastei Lübbe is one of Germany’s leading trade publishers. Home of bestselling authors David Baldacci, Dan Brown, Jeff Kinney, Ken Follett, Lesley Pearse and many more; it publishes more than 700 titles a year. In June 2010, Bastei Lübbe started its own digital department: Bastei Entertainment with the aim of encouraging new innovative product development and the creation of a global digital entertainment experience which covers everything from eBooks to apps and digitally enhanced products. With an in-house development team, unique multimedia content is continuously created with recent examples including Cotton FBI, which reinvents the hugely popular Jerry Cotton novels, first published in 1954, with over one billion copies sold in Germany alone. http://www.luebbe.de/
Mobile startup Kamino reinvents the walking tour with user-generated hikes in cities around the world.
New York City, NY, May 5, 2014 — Don’t just live in your city — explore it! The iOS mobile startup Kamino is redefining how to become an urban explorer in a battle to be named the best startup at TechCrunch Disrupt NY 2014. Developed by co-founders Louis P. Huynh and Roger Obando, Kamino has been recognized across the globe for inspiring locals and tourists to get out of their cars and embark on urban adventures on foot.
Kamino, recently named “Best of Show” at the 2014 Macworld/iWorld conference in San Francisco, makes it easy for users to enjoy an authentic city experience by simply following (or creating) a walkable playlist, or “urban hike”. Each hike features recommendations from travel experts, user-generated content from other Kamino users, photos, and an easy-to-follow GPS enabled map, for an inside look at the special places that make a city unique. Kamino is heavily integrated with social media as well, and in their latest update, provides users with the functionality to connect to the Kamino community via email or Facebook.
“Exhibiting at TechCrunch Disrupt and participating in Startup Alley has been a Kamino goal since day one,” says Louis P. Huynh, Kamino Co-Founder and President. “Seeing that goal met is a huge milestone for our team and we are excited for the opportunity to share Kamino’s mission with Disrupt attendees.”
Features of Kamino include:
Kamino is available now for free on the iTunes App Store. For more information visit http://www.GoKamino.com, meet the co-founders in the Startup Alley, and join them on Facebook and Twitter at @KaminoLabs.
Kamino Labs, a travel and urban exploration planning company, was developed to change the way people interact with cities through the use of mobile technology. Established by an eclectic group of travel enthusiasts with an unyielding passion for exploring and discovering cites, the company is founded on the belief of experiencing cities in an authentic way. With the launch of their first mobile application, Kamino reinvents the walking tour as the ultimate social discovery engine for urban explorers. For more information about Kamino Labs please visit http://www.GoKamino.com, or join them on Facebook and Twitter at @KaminoLabs.
ABOUT TECHCRUNCH DISRUPT:
TechCrunch Disrupt NY 2014 is TechCrunch’s fifth annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where some 30 new companies will launch for the first time onstage, selected to present from numerous applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is May 5-7, 2014 at the Manhattan Center, 311 West 34th Street (at 8th Ave.) Manhattan.
New discovery app for urban exploration earns top award at Macworld/iWorld.
San Diego, CA, April 2, 2014 – On Friday, March 28, 2014, Macworld, the world’s foremost Mac authority, named urban discovery app Kamino a recipient of the 2014 Best of Show award during the Macworld/iWorld Conference and Expo in San Francisco. The annual Best of Show presentation honors products that have pushed the boundaries of innovation, quality, and overall creativity.
“Our Best of Show Awards recognize the top new Mac and iOS products at Macworld/iWorld,” said Roman Loyola, senior editor, Macworld, and manager of the awards. “Of the hundreds of products on display at the show, the Macworld editors were impressed with Kamino because it helps shed new light on the ideal locations of a new city. Its urban hikes make sure that people get the full flavor of a town, whether you’re a tourist or a long-time resident.”
Editors considered hundreds of products before narrowing the field down to the 11 winners that were presented at this year’s Macworld Conference and Expo.
Louis P. Huynh, Kamino Co-Founder and President, stated “We are humbled and honored to receive a Best of Show Award at Macworld/iWorld 2014. Macworld as an organization and publication has long been a respected arbiter of what is cutting edge and trending in the Apple community. We are excited that Kamino is now counted among those products and look forward to growing our user contributed content and making it easier than ever for everyone to have an authentic local experience.”
Kamino, which launched on the App Store last September, is the ultimate way for locals and tourists to embark on an urban adventure. Utilizing user-generated descriptions, photos, GPS enabled maps and more, Kamino users can enjoy an authentic city experience by simply following (or creating) a walkable playlist, or urban hike. Each hike features recommendations from travel experts and neighborhood locals to give users an inside look at the special places that make a city unique. With Kamino, users can discover places like which bridge the Fremont Troll hides under in Seattle, where to find the West Village Hidden Gardens in New York, the best spot to capture a photo of the iconic Hollywood sign in Los Angeles and much more.
Kamino Labs, a travel and urban exploration planning company was developed to change the way people interact with cities through the use of mobile technology. Established by an eclectic group of travel enthusiasts with an unyielding passion for exploring and discovering cites, the company is founded on the belief of experiencing cities in an authentic way. With the launch of the first mobile application, Kamino reinvents the walking tour with the ultimate social discovery engine for urban explorers.
About Macworld and IDG Consumer & SMB
IDG Consumer & SMB produces leading tech media brands PCWorld®, Macworld®, TechHive® and Greenbot and offers innovative marketing services to technology vendors and consumer brands. Reaching a combined 20 million early adopters and tech influencers monthly, IDG Consumer &SMB’s brands cover the tech spectrum from PCs, laptops and printers to the newest mobile devices, wearable technologies and Apple products. Premium content can be found in print, apps, on responsive HTML5 websites for both mobile and desktop, and across the social Web.
Additional information about IDG Consumer & SMB is available at http://www.idgcsmb.com.
About International Data Group
International Data Group (IDG™) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries. IDG’s media network features 460 websites, 200 mobile sites and apps, and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries. International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at idg.com.
Note: All product and company names are trademarks of their respective companies.
Breakout mobile app discovery tool TAPPD teams up with Macworld/iWorld for a chance to win a trip to Australia and an exhibitor space at Macworld/iWorld 2015.
San Francisco, California, March 27, 2014 – Australian mobile start-up TAPPD is excited to announce the 2014 ‘TAPP & WIN’ Challenge. A competition for both exhibiting app developers as well as conference attendees, the ‘TAPP & WIN’ Challenge at Macworld/iWorld was created to help attendees discover the best apps at the conference while providing developers with a unique way to ‘TAPP’ in to their target audience.
TAPPD, a new app launching at this year’s Macworld/iWorld, provides a unique take on app discovery. While traditional mobile app stores show rankings based on what is being downloaded, TAPPD brings in a social component allowing users to discover the apps their friends and personal influencers are talking about the most.
App developers exhibiting within Appalooza showcase on the show floor are invited to participate in the ‘TAPP & WIN’ Challenge by encouraging fans to recommend their app on TAPPD using the hashtag #Macworld2014. The app that receives the most TAPPS will be named ‘The most talked about app at Macworld 2014’. The winning developer also receives a complimentary kiosk at the 2015 Macworld/iWorld conference courtesy of TAPPD, and an app analysis with app store optimization report from the Appency Mobile App Marketing Firm.
By ‘TAPPING’ their favorite app at Macworld/iWorld, attendees will automatically be entered to win a trip for two to Australia (flights and accommodation valued at $5,000)! Attendees can TAPP as many apps as they like to increase their chances of winning. The winner will be selected randomly from all TAPPS made before 3pm PT on the Saturday, March 29th using the #Macworld2014 hashtag.
“What better way to create a buzz around ‘the apps worth talking about’ at Macworld/iWorld than to give away a trip for two to Australia,” says TAPPD Co-Founder David Duncan. “TAPPD makes the social engagement between users and developers fast and exciting. Get ready to discover the best new apps trending at Macworld/iWorld!”
TAPPD is a mobile app discovery tool for iOS. At TAPPD we believe a better way to find apps is by seeing what apps your friends and personal influencers are recommending and which apps are being talked about the most. Learn more at tappd.in.
Find your next favorite app on an all new mobile social network for app discovery.
Melbourne, Australia, March 25, 2014 – An Australian mobile start-up is excited to announce the launch of their new iOS app TAPPD at the 2014 Macworld/iWorld Conference in San Francisco. Created by founding entrepreneurs David Duncan, Frank Coiro and Tony Coiro, along with veteran app developers Dreamwalk Interactive (Jam for iPhone, iClassmate), TAPPD solves the growing problem of app discovery with a social platform designed to help users find what apps are being talked about the most in their social circles.
While traditional mobile app stores show app rankings based on what’s being downloaded, TAPPD provides a more personal take on app discovery by showing the apps friends and personal influencers are talking about the most.
TAPPD is intuitive and engaging. From lifestyle apps, to music and games, users see what’s trending and discover the latest apps being shared in real time. With the tap of a single button, ‘TAPP & TELL’ makes it easy for mobile users to share what they think about any app.
“We hold what friends say in high regard when looking for apps,” says TAPPD Co-Founder Tony Coiro. “We developed TAPPD with this in mind, and created a place to capture and share everyday conversations on the apps friends love talking about.”
Features of TAPPD include:
Download TAPPD on the iTunes App Store now at https://itunes.apple.com/app/id823376869.
TAPPD is a mobile app discovery tool for iOS. At TAPPD we believe a better way to find apps is by seeing what apps your friends and personal influencers are recommending and which apps are being talked about the most. Learn more at tappd.in.